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Should Microsoft stick with the xCloud name?

What should be the Project xCloud final branding

  • xCloud

    Votes: 142 50.4%

  • Xbox Cloud

    Votes: 40 14.2%

  • Xbox Streaming

    Votes: 39 13.8%

  • None of the above

    Votes: 61 21.6%
  • Total voters
    282
jelly

jelly

Banned
Oct 26, 2017
33,841
What do you think they'll do once they release it more broadly, drop the 'project' and stick with 'xCloud' or go with something completely new or reduce it down to a feature like Xbox Streaming?
 
Theorry

Theorry

Member
Oct 27, 2017
60,972
It will change just like Scorpio, Scarlett and now XCloud. We get used to it.
I think it will be simple as Xbox Game Streaming like how the app is called now.
 
Prine

Prine

Attempted to circumvent ban with alt account
Banned
Oct 25, 2017
15,724
Got to have X in it! I love the fact we get DMX references in all X threads.
 
Fliesen

Fliesen

Member
Oct 25, 2017
10,253
The camelCase in "xCloud" is weird and off brand.

It was never "xBox" - so it'd feel like aping Apple's "iWhatever" naming scheme (iCloud comes to mind)
(and it would kinda retroactively degrade the consoles as 'the box' within the 'X' ecosystem)

Xbox Cloud
Xbox Cloud Gaming
Xbox Game Streaming

Something like that. I'd go with the latter ones, because "Xbox Cloud" might very much just sound like a storage location for Save Games and Screen Recordings...
 
gofreak

gofreak

Member
Oct 26, 2017
7,734
xCloud could be anything. It sounds vaguely enterprise-y even.

I'm sure it will have a different name.
 
OP
OP
jelly

jelly

Banned
Oct 26, 2017
33,841
It's whether they need something short and sweet or does the Xbox branding itself do that so long winded Xbox Game Streaming or whatever doesn't matter and is just a feature. I think Microsoft need to simplify their offerings a bit soon.
 

Terrysaur

Member
Jun 14, 2019
240
They'll certainly adopt a name that has the "Xbox" brand in full, not truncated to simply "x", simply because it'll be easier to advertise.
 
Venom.

Venom.

Member
Oct 26, 2017
424
London
jelly said:
What do you think they'll do once they release it more broadly, drop the 'project' and stick with 'xCloud' or go with something completely new or reduce it down to a feature like Xbox Streaming?
Click to expand...
Click to shrink...

You left out Xbox Xcloud from the poll. But then there is no longer a box so the brand becomes the letter X.
 
Gundam

Gundam

Banned
Oct 25, 2017
12,801
"Xbox Passport"

since you can play Gamepass on your phone

Pay me the bucks, Phil
 
Skiptastic

Skiptastic

The Fallen
Oct 25, 2017
3,681
Call it Xbox Live. "Your games, live, right where you want them, wherever you want them."

Really confuse the hell out of people.
 

Bootador

Member
Oct 27, 2017
121
I don't like it, but think Xcloud makes the sense marketing wise.

The word streaming has negative conotations so should be avoided
 
Pankratous

Pankratous

Member
Oct 26, 2017
9,240
Honestly, I don't like the name. I don't think it conveys what it is well enough. For an average joe walking by an advert, they might not even realize xCloud is an Xbox thing.
 
riotous

riotous

Member
Oct 25, 2017
11,321
Seattle
I don't personally care much.

But I think maybe XGS is better? Xbox Game Streaming is actually descriptive.. Cloud is rather meaningless. And Xbox Game Streaming shortens to a nice not currently used in gaming acronym.
 
thebishop

thebishop

Banned
Nov 10, 2017
2,758
I don't think they should differentiate it from "Xbox". If it's working well, it'll just be one more avenue into MS's gaming ecosystem. In the near future, it may be the primary way to play MS games. Building up a different brand now will be more work to unravel later.
 
jorgejjvr

jorgejjvr

Banned
Oct 31, 2017
8,423
nah the app is called Streaming, going to be Xbox streaming or something like that, simple and to the point
 
Ojli

Ojli

Chicken Chaser
Member
Oct 28, 2017
2,652
Sweden
Xbox Game Streaming is good enough. I do think "Cloud" is too alienating of a term for a large audience. Streaming, most people get, now with Netflix and other services. Cloud might have some negative connotation from earlier cloud leaks. Also, seeing as you can do console streaming, cloud is not majorly involved in that process.
 
T002 Tyrant

T002 Tyrant

Member
Nov 8, 2018
8,936
XCloud is already out there in the public consciousness. So I'm in two minds. I hate Xcloud as a name though!
 
zedox

zedox

Member
Oct 28, 2017
5,215
It's called Game Streaming. They basically already let you know. It's just gonna be a feature of GamePass like multiplayer is a feature of Xbox Live Gold (for now...it's going away...) :P
 
ghostcrew

ghostcrew

The Shrouded Ghost
Administrator
Oct 27, 2017
30,350
No. For the average person, cloud doesn't mean 'streaming media'. Netflix isn't referred to as cloud TV shows. Cloud is associated with cloud storage or the like. Like iCloud or OneDrive. It's confusing. You want to be real obvious when you're trying to sell this to normal person on the street.
 
Mesoian

Mesoian

▲ Legend ▲
Member
Oct 28, 2017
26,426
It needs to change. It's a fun code name for a budding product, but you can't sell it.
 

slothrop

▲ Legend ▲
Member
Aug 28, 2019
3,875
USA
I don't think the name matters really, as long as they leverage the integration with their existing market. But xCloud is clearly a name made by engineers and not a product marketing team. So I think they'll change it.
 
mute

mute

▲ Legend ▲
Member
Oct 25, 2017
25,062
As names go it is pretty lame. It doesn't sound like a product, it sounds like some middleware tech you would parade around a a trade show to sell to someone so they can give it a cooler name before they sell something that uses it.
 
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