Anyone else think that it's pretty funny how AMD CPU division is baiting Intel with chipset and CPU naming convention (X370, X399, Ryzen 5, 7, 9 vs Z370, X299, i5, i7, i9) and GPU division is baiting Nvidia with GPU naming convention (RX 3070, RX 3080 vs RTX 2070, RTX 2080).
The motherboard one actually just annoys me because I can see how that could lead to unnecessary confusion for people who are not in the know. The "benefit" of doing this is maybe a slight chuckle so I wish they'd just not.