CBS All Access might become Paramount+
The Paramount+ name is already used internationally, so it would make sense as a CBS All Access replacement.
news.avclub.com
We've been hearing for a few months that ViacomCBS wants to completely rebrand the CBS All Access streaming service, turning it into a proper Netflix/Hulu/Disney/Amazon/Apple/HBO/Quibi competitor rather than just the dedicated home of The Good Fight, The Twilight Zone, and the various Star Trek shows. We've already seen a bit of this, with CBS All Access picking up some fun stuff from the Viacom vault—specifically the complete run of SpongeBob Squarepants—and we know about some other Sponge-related things that will eventually come to the service once its rebranded, but we still don't know what the new-ish service will be called.
Until now! Actually, we still don't know for sure, but a Financial Times report has revealed that the top contender is apparently "Paramount+"—as in, the exact same damn naming convention used by Apple TV+, Disney+, and (until fairly recently, give or take the specific symbol) Hulu Plus. It's probably a smart choice, but it also a boring choice and very much a desperate "hey, we're here too!" choice. Then again, the "Plus" naming thing already makes sense to consumers, so people will presumably know exactly what it means when they see the name "Paramount+."
Aka naming it after the channel known for Bar Rescue and reruns of Mom