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Reuters: Apple targets car production by 2024 and eyes "next level" battery technology
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Repair was the first thing that entered my mind. Only can be repaired by them, and will be done at a ridiculous margin. Ill bet they would LOVE that shit. Makes me want to puke.
I'd rather stick with the dinosaurs. Old technology is proven technology. Someone else can beta test cars by tech companies.
Even then they're most likely not making economic models so not like normal people can afford them.
Why? They're one of the only tech companies that has a great track record of security and data privacy, while being heavily invested in AI. As for the upgrade jokes or repairability, how does that work for Tesla's drivetrain or software? They charge for autopilot on used sales.
The more companies entering the EV market and scaling the industry, the better. Traditional automakers lack the financial incentive or means to scale the industry quickly enough.
Oh yes. The iCar, for the low, low cost of $100,000. Fuck off Apple and the tech bros.
Will never own a Apple product again.
Will never own a Apple product again.
I do not want an Apple car. IDGAF.
But I wouldn't mind a nav unit powered by Apple silicon. That's for damn sure.
o_0
But I wouldn't mind a nav unit powered by Apple silicon. That's for damn sure.
did you just...make up a fictitious price...then casually apply it to Apple and yell about said fictitious price as though it were real?
o_0
I don't mean to minimize the effort that goes into EV development because it is still substantial, but *relatively speaking*, it makes sense that a lot of electronics companies are considering EV development because they actually are drastically simpler mechanically to design and manufacture (particularly design) than ICE vehicles. It's essentially making a coach that sits atop the battery/motor(s)/running gear "skateboard". This is a major factor why Tesla is so easily able to ace crash tests, because they are building a vault like coach that sits on the board, eliminating the thousands of parts and panels under the hood/undercarriage that impact structural integrity due to engineering concerns. Now certainly they are making up for some of that with the complexity of the onboard computers and electronics, but that's all much easier and more feasible to manufacture (with much fewer subcontract manufacturers like Delphi/Takata/Tremec/Borg-Warner/etc due to the simplified complexity of manufacturing) than trying to design everything that goes into a current ICE vehicle.
Nice. Not a fan of Apple buts its bizarre to me that Tesla has full rub of the luxury e car space
Those are not really jokes and I do not like Tesla's approach either.
I wonder if they really will try to target the luxury segment. Phones even at $1k, is still attainable by most people but a $70k plus car is a whole other demographic. By 2024, Tesla will have their battery cost down enough to sell a EV around $25k.
Should be interesting to see where Apple slots in to the crowded EV market.
Should be interesting to see where Apple slots in to the crowded EV market.
You think there are droves of people who can drop $100k for a car?
So why aren't more companies pumping out electric cars? Should we just wait for GE and Ford and co. to do something?
You know General Electric even sold health insurance? Samsung makes dishwashers and fridges and air conditioning and freight boats.
This reminds me of how regulators and co. are always talking about the evil "GAFA", always omitting Microsoft.
Name the top five most awful CEOs? "Bezos, Musk, and uh that's all I know", while the big arms dealers and oil pumpers are forgotten behind the curtain.
People are lacking perspective, with opinions mainly formed by headlines.
They are jokes. How much of a vehicles electronic systems are upgradeable or replaceable with non-OEM parts these days? Basically none, from any manufacturer.
Wear parts like brakes, suspension, tires, wheels etc are. Do you think Apple are going to come up with some proprietary tech for these items? Electric cars are literally the battery pack, VCU and motor. They don't have hundreds to thousands of individual components in the same way an internal combustion engine operates.
Those 3 major components are always controlled by the automaker. EV's are infinitely more simple than an IC engine and more reliable due to less moving parts / heat.
You can't afford a Mac? They aren't building this for millionaires (if they are building a car at all.).
You all are acting like they make the vertu phones.
Yup, and considering their supply chain knowledge should also apply to cars they're probably actually pretty well set up for this. Certainly way the hell more than the EV startups that've yet to release any actual product.
Wonder how they'll make a walled garden out of cars. 'sorry your car can only be serviced by a qualified Apple Genius, do not attempt to change the tires on your own if you value your warranty'.
I swear that I have been hearing about the so called "Apple car" for the better part of a decade now, with talks dying down every so often but then always managing to come back. At this point, I will believe it when I see it.
Still though, Apple's iPhones are pretty damn solid devices and better than any competition, so if it does happen I will be curious to see it
Still though, Apple's iPhones are pretty damn solid devices and better than any competition, so if it does happen I will be curious to see it
they would have a ton of better competition in the car space than they currently do with phones and laptops. they aren't gonna leapfrog everybody with cars because a bunch of companies have been spending billions on r&d for years.
This will be the new "Apple has a television in the works" rumor. First they were building one, then they scrapped the car division, now they're back to building one.
I wouldn't expect to this to be under 85-90K and this isn't an attempt at an "Apple tax" joke. New car tech always costs premiums and they don't have a way to allow stuff to move down line yet.
You know Tesla has this too right?
I wouldn't expect to this to be under 85-90K and this isn't an attempt at an "Apple tax" joke. New car tech always costs premiums and they don't have a way to allow stuff to move down line yet.
You know Tesla has this too right?
I mean, technically you can replace any of a vehicles electronics with non-OEM parts if you put in the effort. I get what you mean though, because the average person isn't going to do that.
Though if anything, the electronics that control an electric car are probably easier to replace with non-OEM parts, if we're talking making the car move. People are already converting gas cars to electric, so parts already exist. Now, it might not be as efficient as what the manufacturer puts in their cars, but if a computer fails you could still fix the car.
The only issue is, a lot of what controls the motors is also integrated into the functions of the rest of the car. Things like the climate control system, stereo, and gauge cluster. Those would be an issue by not using OEM parts.
No you really can't anymore. You can piggy back and intercept messaging with ECU's but the base equipment is still required. What technologically advanced vehicles allow you to replace an ECU? Cars are so heavily integrated and software dependent these days that even replacing a head unit is impossible.
The people that are converting vehicles to electric are replacing basically everything. Engine management, infotainment, climate control, ignition etc. It's simply using the frame at that point.
Try replacing an infotainment system on a modern BMW, Mercedes, Audi/VW, Mazda or even a Toyota above a base trim level. It's either a monumental task or impossible.
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A decent spec MacBook Pro is like $3000 in canada. Thats like 6 months of discretionary spending. I can literally afford one, but it's way out of my budget
Have a hard time thinking of Tesla as a luxury, price wise? Sure... build quality, nah, they ain't there yet.
Only because they're trying to hit reasonable prices. Apple will charge $150k without a second thought.
A mac mini is $900, a Macbook Air is $1300, a macbook pro is $1700. The 16 inch is $3000...
Talk about overstating price, especially when it comes to a device for your career.
As long as the engine ECU is separate from the stereo/climate control stuff, which is pretty much always is, it shouldn't be too hard. An internal combustion engine still operates the same way it has for a very long time, and you only need fuel, air, and spark for it to work. Newer cars just have more control over those factors.
I'm running aftermarket ECU's in 2 of my cars. Though they're from the 80's, so it was a pretty quick and easy thing to do. Building a new wiring harness and getting them running just takes a weekend. A lot of engine control stuff is pretty universal.
When converting to electric, you don't need to replace the infotainment system/climate control, as it will still work if it has power. That stuff generally doesn't need any information about what the engine is doing.
Though high end cars like a Mercedes will probably be an exception, as basically the whole car is run off multiple computers, but its still not impossible.