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Report: Morale among Microsoft's Mixer team is at an all-time low
- Thread starter OG_Thrills
- Start date
I went round to my nephews/sister-in-laws house at Christmas and both kids were dressed head to toe in Ninja branded clothes.
Sister-in-law just thought they were generic ninja clothes (as in 'a ninja', not 'Ninja')
Not even google can make youtube profitable that's why they constantly tinker with the algorithm. Entering this market would burn billions and billions with no real profits in sight. Might be the dumbest move you could possibly make. That's why nobody even dares to try. Multiple companies went after twitch and netflix but nobody even thinks about touching youtube.
MS isn't even in the ad business. Makes zero sense.
Apple was also late to the party in respect to smart phones and mp3 players, but they executed it so well they became popular anyway.
I don't own any apple products personally but I don't think being late to the party is a problem if you do it well.
As has been stated, Microsoft did do many products well but still couldn't gain traction. Sometimes it is being late to the party. Apple wasn't even really late to the party more like everyone else came to the party dressed in out of style clothes while Apple came in a tuxedo and drew everyone's attention. What I mean is that whoever can get that perfect product to the table first will most of the time have a insurmountable lead. People will follow the trend and what's popular and are unlikely to change to other services. It's been true with Netflix, Steam, Google, etc...
The last 30 seconds or so made me cringe hard. Goodness.
I saw MS getting Ninja as a move for him to advertise games alongside the Series X (e.g.: Halo Infinite) instead of actually bring a ton of viewers over instantly. We'll see where that goes, but yeah—can't say I'm surprised by team morale being low after watching that video. 😬
Credit to MixerStats, here are Ninja's current statistics:
Credit to Twitch Tracker, Ninja's Twitch Stats (The last time he streamed on Twitch):
Ninja's Overall Viewer History:
Thanks!
I think Zune actually died due to it's name.
My favorite old school MP3 player is actually my 5 GB Archos Jukebox 5000. It has a spinning 2.5" disc but the thing _still_ works and I got it in 2001 or 2002 :)
3 year contract is not so bad for the money they got. At least they'll have a chance to be relevant again when it's up.
Geez that is rough. I'm interested to look into this further, now.
I understand what your saying perfectly.
What im saying is I don't think twitch would see any value in slighting xbox users in retaliation to Mixer signing former twitch streamers.
Hahahahhaahhahaahahhaa I had forgotten about that
MS mistake was buying streamers and spent 100M+ on those deals...
if they did use that money on linking Gold or Pass subscription to Mixer so those who have it will got Drop loot on Games (MS should have paid for this not for Streamers) so they get Free items and so on
they should have focus on bringing the Gamers (especially those in their ecosystem) first by benefits the Gamers first then new streamers will come with it
if they did use that money on linking Gold or Pass subscription to Mixer so those who have it will got Drop loot on Games (MS should have paid for this not for Streamers) so they get Free items and so on
they should have focus on bringing the Gamers (especially those in their ecosystem) first by benefits the Gamers first then new streamers will come with it
Genuine question, why is so much commentary based on the assumption that Mixer either has to be #1 or close down? Is there really no room in the market for two streaming services?
Honestly I don't think there is
Just like every Google alternative is ignored
If the general manager for the company I work for told me to stop complaining because she doesn't care and be happy that you work for Microsoft, I would look for another job.
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Of course, but Youtube gaming is the alternative, not Mixer.
Exactly this. Even YouTube Gaming struggles to compete with Twitch and they still blast Mixer out the water in both views and hours. I don't honestly see Mixer lasting by the end of 2021. I really do think Amazon or Google will buy the tech behind it and use it for their services at this point.
Considering I believe Microsoft are leveraging that tech in xCloud, I doubt that very much.
I can see where you'd come from with that but I'm not so sure Mixer has much of an impact in the technical aspect for that. Low latency isn't really something that they could necessarily help with as anyone can do it, just takes a LOT.
No, as in I'm sure I read that they were in an interview somewhere.
Yes, there were plenty of smart phones before the iphone.
One of the most popular was the Blackberry phone.
I find it hard to agree with that. During certain gaming events I will want to watch multiple streams at once.
Heck even outside tournaments there can be reasons to view multiple streams.
It might be a zero sum game to become the default stream. But I think it is seriously possible to become the preferred second stream if you offered the right incentives and user experience that deals with some of the pain points of multiple streams.
This is a great point. Why would any big streamer organically move to Mixer when they know holding out will potentially net them millions? This is the same challenge EGS has.
Who is asking for Mixer to be number one?
Here is the situation:
Twitch Is Losing Market Share To Facebook Gaming
We look at recent industry data that shows Twitch's competitors are accelerating in their attempt to wrestle away market share.
wccftech.com
You have Twitch dominating the market, Youtube having a seizable market share, and even Facebook clawing their market share. As of now, Mixer is deep down in the 4th spot among Western platforms.
Apple wasn't late to smartphones.
They redefined what a smartphone was.
That's how you make a splash when new to a market
They were almost a decade late according to the common definition of smartphones.
What apple did was improve the touch screen interface, which already existed in many smartphones previous to it but it was not as polished.
In the actual market, no one was using the term 'smartphone' 10 years before the iphone.
A gross oversimplification of what the iPhone was and did to the market.
Sure they did
In any case it was not my original point, my original point was that you can't go in late and do as the others you need to execute it much better than the incumbents to succeed and Mixer is a case of this.
I'm not sure if Amazon has done the same elsewhere in the world but Twitch in the UK signing up deals with the likes of Limmy and Iain Lee has been a bit of a masterstroke.
They've pulled in an older (30-45ish?) demographic that previously perhaps didn't really "get" streaming as a form of entertainment; I've seen friends online who'd never in a million years watch pure Twitch gaming streams, talking about spending their Friday or Saturdays watching Limmy then watching Iain Lee react to his old '90s TV shows every Sunday.
Having partnerships with creative, quirky, loved-by-geeks, TV-famous comedians, in order to broaden the appeal of the service beyond the usual Fortnite/Apex/Minecraft fans, just seems years ahead of Mixer's catchup game.
Twitch is actively working to gain new viewers, heck, whole new categories of viewers, while Mixer is still fighting for some crumbs of the already-attached traditional Twitch viewership.
They've pulled in an older (30-45ish?) demographic that previously perhaps didn't really "get" streaming as a form of entertainment; I've seen friends online who'd never in a million years watch pure Twitch gaming streams, talking about spending their Friday or Saturdays watching Limmy then watching Iain Lee react to his old '90s TV shows every Sunday.
Having partnerships with creative, quirky, loved-by-geeks, TV-famous comedians, in order to broaden the appeal of the service beyond the usual Fortnite/Apex/Minecraft fans, just seems years ahead of Mixer's catchup game.
Twitch is actively working to gain new viewers, heck, whole new categories of viewers, while Mixer is still fighting for some crumbs of the already-attached traditional Twitch viewership.
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Regarding making Microsoft games exclusive to Mixer:
That could backfire, HARD.
Completely ignoring the effect streaming has or has not on sales of a game, if Mixer still isn't taking off considerably, you will have a situation where you have Microsoft games being streamed to very low viewer numbers. And we know how the internet is in regards to viewership = sales success.
That could backfire, HARD.
Completely ignoring the effect streaming has or has not on sales of a game, if Mixer still isn't taking off considerably, you will have a situation where you have Microsoft games being streamed to very low viewer numbers. And we know how the internet is in regards to viewership = sales success.
Sure he was, especially when there was any Destiny related event happening. All the eyes were on Goth and his group.
With Mixer.
CourageJD and Valyrae are getting very similar numbers to when they were on Twitch. It's a Mixer problem not a "it's not Twitch" problem.
There has been people re-streaming Shroud's old CS vods on Twitch which have had 15k+ viewers, more than he gets on Mixer haha
The Zunes PC software was fireIt won't.
Platform agnosticism (or the perception therein) is essential for streaming platforms to be successful in the broader sense. And by and large, the PC gamer base dictates which streaming platform is the strongest, as the PC version of most games represent the fiercest competitive player base and experience. Plus, a lot of the strength of Twitch comes from non-gaming streams, which barely even exists on Mixer.
I mean look at this shit: Twitch IRL viewers vs Mixer IRL viewers at this second -
100,000+ on Twitch. 890 on Mixer.
Let that wash over you. That's more than 2 orders of magnitude the audience in just this one channel sub-group. This sort of difference between platforms really the standard rather than the exception by and large when you go from game to game. In some cases, 3 orders of magnitude.
This is about as much a conversation and competition as Zune was to iPod. Windows Phone vs Android/iPhone. That is to say, it only gets brought up because of the size of the company behind it, not because it's actually competitive. Because a few true believers(tm) want to keep hope alive against a very clear market reality.
Streamers aren't suddenly going to choose to stream on Mixer because XSX has deeper integration into the platform. It will also have a Twitch app and capture cards will still be the definitive way to stream. Twitch will still be the biggest and best potential audience for any streamer that wants to grow, regardless of console.
This was never a competition.
I mean what would the logistics even be for that.
How do you make streaming a game exclusive to a streaming service? It sounds absurd. Capture cards alone defeat that concept, and if streamers can't put their content where they want it to be, they simply won't play the content. It's really that simple. There is no game in existence, out or coming, that a streamer would trade their audience to play.
Yea, I had a brown/green one. It was nice and sounded better than my iPod. But I was also under no delusions that it could or would ever be a competitor in the maket. It was a niche product like a Diamond Rio player or MiniDisc player. It was never going to be more than niche. I feel the same about Mixer. The only question is whether that's good enough for its audience and for Microsoft.
Real talk for the logest I thought Mixer was some kind of corporate internal software. You know how they try to give them cool names
I like how Ninja just dyed his hair for Goku cosplay streams but then that became part of his shitck, how he has to dye his hair forever.Believe it.
which just means MS would be saying "biggest streamers dont play our video games, play our competitor's"
Like I said, if Mixer doesn't take off with Microsoft games exclusives, it could tank the whole narrative about MS games doing good or great. Halo being exclusively streamed on Mixer with a peak of, let's say, 25k to 50k viewers would summon the doomsayers of the Halo franchise immediately.
MS can't risk that, so anyone who is suggesting they should stream MS games exclusively on Mixer are nuts.