I remember being, and still am, impressed with how they handled it from a publishing perspective
Cap Died. It was announced on talk shows and maybe even in previews. We all knew it was happening and we were all fairly grumpy such an awesome moment was spoiled.
Get the book, read through. Okay, it's a good send off for Cap. He died taking a bullet for an innocent cop. In comic book logic that is awesome.
Then you get to the final page and realize he didn't die from the sniper. He died because Sharon was mind controlled by Hydra (?) Suddenly you have great talking points (was Civil War always a Hydra scheme?) and everyone is excited for what will come next.
MCU did something similar with Winter Soldier. Going in, all the comic book fans totally knew it was Bucky and were glad to spoil everything. Some of us were even pretty sure Redford was The Red Skull. That let all of us get blindsided by "Hail Hydra" and let them sneak in a pretty good twist in an age of social media and spoilers.
Cap Died. It was announced on talk shows and maybe even in previews. We all knew it was happening and we were all fairly grumpy such an awesome moment was spoiled.
Get the book, read through. Okay, it's a good send off for Cap. He died taking a bullet for an innocent cop. In comic book logic that is awesome.
Then you get to the final page and realize he didn't die from the sniper. He died because Sharon was mind controlled by Hydra (?) Suddenly you have great talking points (was Civil War always a Hydra scheme?) and everyone is excited for what will come next.
MCU did something similar with Winter Soldier. Going in, all the comic book fans totally knew it was Bucky and were glad to spoil everything. Some of us were even pretty sure Redford was The Red Skull. That let all of us get blindsided by "Hail Hydra" and let them sneak in a pretty good twist in an age of social media and spoilers.