This entire article is about them adding commercials during/after the trailers.
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Regal and Cinemark Theaters agree to add 6 more minutes of advertising after the stated movie start time
- Thread starter Dalek
- Start date
I already forget what movie I'm seeing by time the ads are over and they're adding more? I want free refills on popcorn and drink if they're adding more time.
Within this context an ad and a trailer are two different things.
Ads - air during the pre-show for 10-20 minutes before showtime while people are filtering in and taking their seats
Trailers - contractually required to be attached to specific screenings, air after the showtime begins and before the film starts
This new change will feature ads (i.e. Dave's Auto Shop or whatever) mixed in with traditional trailers after the showtime starts.
Ah okay thanks for the clarification.
Here in the UK, at least at the cinemas I go, you have your start time of say 6pm; any time before that there's just a blank screen and music playing. Then around 6 they'll start adverts for about 15 minutes, followed by trailers for about 10-15 minutes.
It's a given that you add at least 15 minutes to your time of arrival on top of any cinema time here. Odd that their main revenue generator is willingly shown before people would realistically turn up.
I don't know get this post
*picks ups Sony Xperia phone that no one owns*
*Looks at Walkman on shelf in 2019*
It is. But with the way the big theatres are ran there isn't enough ushers to actually do any kind of enforcement.
Underpaid and overworked.
Small locals have shit projectors and audio systems so they might as well not even exist.
Hi I'm Olivia Wilde, director of Booksmart, and Regal has joined with Coca-Cola to give a voice to young filmmakers...
Seriously though, I only have Regal in my city, and the unlimited pass is awesome. But trailers already run for 20 minutes. Adding another 6 is fucking stupid.
Seriously though, I only have Regal in my city, and the unlimited pass is awesome. But trailers already run for 20 minutes. Adding another 6 is fucking stupid.
The problem with saying "just show up 20 minutes in" is that my cinema has variable start times. Usually it's 20-25 mins, sometimes it's 15, and maybe 1/10 times it's 5-10 minutes.
Yup. I'm going to start showing up later now and I can't believe I didn't consider that until now.
That'll teach me to skim read and post at that time of the morning.
This is a blessing I never knew until a theater was built that had this. Don't have to give a fuck when I get there any more and I can time getting to my seat to missing most of the ads. All I care about is the previews and the movie itself.
Usually around 25 minutes for me in the UK. We try to arrive around 15 minutes after scheduled start time so just have the film trailers but more often seeing a couple of adverts after those now.
Lucked out on Wednesday watching Ad Astra as there were no film trailers so film started as we sat down.
This is what happens when corporations take control of the movie theater industry and now the big ones once again have to rely on them for revenue. Disney stans for example don't care, they probably ones to purchase Disney+ than go to the theaters anyway.
AMC is right, 6 more minutes of filler before your showtime is garbage and will just result in less people going out and those who do just showing up closer to the actual showtime. I know theaters are feeling the squeeze with the rise of streaming and people just staying at home, but that many more ads is probably not the best solution to bolster their revenue.
That's the end of me going to Regals then. The number of trailers running in front of movies is absolutely out of control; the movie doesn't start until a good 25 minutes after start time now!
I could've sworn I read something a few years ago about how theaters were going to begin reducing the length of trailer time, but it seems like it's gone in the absolute opposite direction.
I could've sworn I read something a few years ago about how theaters were going to begin reducing the length of trailer time, but it seems like it's gone in the absolute opposite direction.
Yup. The nearby Regal is all reserve seating so as annoying as this is it's not a dealbreaker.
45 million of the budget of Skyfall came from product placement
Ugh, as soon as I can get Alamo season pass going to cancel my Regal subscription. Kinda sad as they do show some good indie films.
I get blasted before going to the movie theaters and nothing flares up my second hand embarrassment as much as shitty movie trailers do. I will walk in a minute late to a movie in order to dodge that feeling.
At multiplexes the only way to get an usher is to get up and go look - potentially across multiple escalator floors for someone who isn't scared to tell the drunk redneck or surly teens to stfu which is more movie ruining than the loud idiots.
So I often end up saying something directly to the asshole(s) which leads to:
1. Me looking like an aggressive asshole - sometimes to their kids or other kids at the show.
2. A loud aggressive showdown of me and some fucking idiot barking furiously at each other and ruining the movie for everyone.
3. Me seething and plotting various outlandish and biologically unfeasible harms upon the miscreants.
4. A gang of potentially dangerous teenagers plotting how they're going to bumrush that angry old skinhead who threatened them -- or more accurately dared suggest they stfu
5. The hopefully remote but real possibility that Sir tanktop talksalot has a gun and is actually high on meth.
I usually think sensibly before saying anything and admit I sometimes just grit my teeth when it's ( for example a crowd of hillbillies or an actual gang) more than I'm prepared to bite off and chew and I NEVER say a peep when I'm with my family but all of these "fixes" actually ruin the movie for me and everyone else. My blood pressure is probably ten million. I could get killed or stomped at any time and I also show my ass because I'm an adult who can't control their own temper.
The "takes no shit usher? " A purely mythical creature in my experience. And I don't blame them.
Whoa your movie told me that coke is extremely refreshing and that there's more condensation on the cup than looks comfortable. And that your best friends in life? Are your best friends! What a message!