Rage 2 social media account "pokes fun" at Forbes contributor for criticizing Rage 2's overall marketing

Zem · May 11, 2019

I can already see it, people are going to be like "typical Bethesda not marketing the game" when/if Rage 2 doesn't sell well. It'll make no sense since the marketing for this game has been out there for a while now, but I think people expect every game to have Sony exclusive or Rockstar type marketing. This game has adverts on buses and billboards, on Youtube, there's new trailers every week, a very heavy social media presence etc.

Danteyke223 · May 11, 2019

But.... The markering has been on point. They keep releasing gameplay videos all the time. Plus a bunch of wacky trailers for the past couple of months... So why is Paul Tassi acting like there is no marketing for this?

Ganado · May 11, 2019

oneils said:
Rage 2 must not be on steam, otherwise I definitely would have known that it was coming out in 4 days. This was certainly news to me too. I think they should rethink where it gets sold on pc, at least.

Uh oh.

Deleted member 54073 · May 11, 2019

Wow, not impressed at all with how Bethesda handled that. Puts me off their games a little bit if I'm honest.

Kinggroin · May 11, 2019

Dreamboum said:
« No u »

LMAOOOOOOOO

Did you make yourself laugh?

Necromanti · May 11, 2019

I knew it was coming out this year, but haven't seen anyone talk about just how soon it'll be like what tends to happen with other titles. I guess it's because I haven't actively sought out new information about the game.

Patitoloco · May 11, 2019

oneils said:
Rage 2 must not be on steam, otherwise I definitely would have known that it was coming out in 4 days. This was certainly news to me too. I think they should rethink where it gets sold on pc, at least.

It is on Steam, what are you talking about?

Noppie · May 11, 2019

oneils said:
Rage 2 must not be on steam, otherwise I definitely would have known that it was coming out in 4 days. This was certainly news to me too. I think they should rethink where it gets sold on pc, at least.

Oh no, you did not think that through.

the lizard · May 11, 2019

I mean....

Dude's not wrong. Rage 2 has no audience awareness whatsoever, as far as I can tell.

blacklotus · May 11, 2019

It wasn't a click-bait title.

I don't find it hard he didn't know the release date. I work videogame retail and I found out about it this week because I remembered to check if I should still have the pre-order up.

I find that he should have known the release date - same as me - but the fact that he didn't - and I didn't - kinda makes a point on its own.

The social media response was lame as shit and a wasted opportunity.

Deleted member 12447 · May 11, 2019

Man Rage 2 just kind of snuck up on us huh

Rivenblade · May 11, 2019

cowbanana said:
The edge of social media is as dull as the first knife my dad gave me as a kid.

You mean Wendy's doesn't SLAY and WRECK people? Gasp.

Portmanteau · May 11, 2019

I love when a thread is made to dunk on someone and it ends up completely backfiring.

Crumpo · May 11, 2019

Cipherr said:
Don't paraphrase people, be direct. We are only saying we see the ads everywhere on websites and youtube. And then asking the people saying they don't see them if they are running ad blockers.

It's not the developers faults if you are blocking the ads they are running in order to get to you. That's YOUR doing in that case. And I would imagine you would be fine with it, seeing as that's the very point of running said adblockers.

Sure, happy to respond directly. I would not think occam's razor for this statement leads you to "people must be using ad blockers". But I apologise if the statement on it being "our fault" was levelled specifically at ad blockers...the response read much more general than that and that's how I took it.

thetrin · May 11, 2019

To be fair, I had no idea it was coming out in 4 days.

P A Z · May 11, 2019

I watched the launch trailer and still couldn't tell you the release date.

Game looks fun but the marketing has failed it for me, the attitude of each trailer deflates my excitement, its so obnoxious that I end up rolling my eyes instead of taking in the important details.

I hope the game strikes a better balance between fun and serious.

Lukemia SL · May 11, 2019

I could blame myself for not knowing the release because I keep skipping that ads on YouTube. But the reason I skip it is mostly because it's just loud, in your face, edgy, try hard bs that forces me to skip it.

oneils · May 11, 2019

Ganado said:
Uh oh.

thats is really crazy then. it has not showed up in my feed once! Most releases like this are everywhere on the store. Ive never seen it on steam. I wonder whats up with that.

Adamska · May 11, 2019

Seems like a harmless response, and a harmless article.

KaiPow · May 11, 2019

I didn't know it was so soon until it popped up on a trophy website and I saw there were a bunch of random people in Europe already playing it

mutantmagnet · May 11, 2019

HairyFist87 said:
I find it really difficult to believe that on a forum like this, this many people didn't know the release date for a game made by both ID and Avalanche.

Syriel said:
The idea that someone who does this 14 hours a day had no idea about the release date is laughable. You would have to be very poor at your job to miss it.

For a casual gamer? Plausible.

For a heavy gamer? Unlikely. There are the dashboard ads on console, digital store ads, YT content, Twitter feeds, etc.

For a professional? Impossible. Bethesda's PR team has sent out comms to streamers, influencers, and media.

The first two sentences of the story contradict each other.

NotLiquid said:
Rage 2 has had a plethora of trailers with release dates attached, has had "what is Rage 2" videos, an active social media account, regularly gets YouTube ads, and at least here in London has a bunch of billboards in the underground.

Zero marketing? Lol who even are you

Liam1884 said:
Yup, I really don't get it.

Are people just not reading the forum they post on or something? It weirds me out how many people are saying they didn't know it's releasing on the 14th.

GavinUK86 said:
It's Forbes though. What do you expect? He hasn't played the first and hasn't been following the 2nd. Of course he doesn't know the release date. I've seen Rage 2 trailers and ads everywhere. I can't escape the neon pink. If I'm interested in a game I follow it. If I'm not, I don't. No need to write an article about it.

So this was a Rage related announcement made yesterday.

This came from a tweet and neither this image or the tweet text indicated this game was coming out in 4 days. Every form of marketing material they have should at this point mention the release date they committed to and considering this one example I suspect many other pieces of their ad campaign is lacking this information after the officially gave a release date in a press release.

Ganado · May 11, 2019

oneils said:
thats is really crazy then. it has not showed up in my feed once! Most releases like this are everywhere on the store. Ive never seen it on steam. I wonder whats up with that.

It's only been up on Steam for a month or so. Pretty sure they had a frontpage ad tho when they annouced it was coming to Steam.

oneils · May 11, 2019

Ganado said:
It's only been up on Steam for a month or so. Pretty sure they had a frontpage ad tho when they annouced it was coming to Steam.

Thanks. I must have missed the ad. I usually browse the store while logged in, but never saw it. Ive even been playing borderlands 2 for the last two weeks. And I have a ton of time in fallout 4. I wonder why it hasnt shown up.

ShinUltramanJ · May 11, 2019

I feel like I see it all over the place, but then again it's on stores selling the game.

I don't know how anyone who plays and writes about games for a living didn't know it existed until just recently?

Drey1082 · May 11, 2019

Adamska said:
Seems like a harmless response, and a harmless article.

And from Bethesda's standpoint, it kinda worked. By having that tweet picked up by media and online, now people are talking about Rage 2, which is the ultimate goal.

PepsimanVsJoe · May 11, 2019

ShinUltramanJ said:
I feel like I see it all over the place, but then again it's on stores selling the game.

I don't know how anyone who plays and writes about games for a living didn't know it existed until just recently?

That's just it. The writer of the article knew the game existed and was looking forward to it, but wasn't aware that it's releasing in less than a week.
I can't blame him, because I'm also interested in the game, and yet its release-date snuck up on me too.

Whatever advertising Bethesda is doing has failed to communicate what the release-date is, which is kinda embarrassing for such a huge publisher.

Laserdisk · May 11, 2019

Etrian Darkness said:
Wait it's out in 4 days?

I drove past a bus stop ad this morning and saw a poster and was shocked when I saw the release date and was surprised.
I know it was soon but huh.

ShinUltramanJ · May 11, 2019

PepsimanVsJoe said:
That's just it. The writer of the article knew the game existed and was looking forward to it, but wasn't aware that it's releasing in less than a week.
I can't blame him, because I'm also interested in the game, and yet its release-date snuck up on me too.

Whatever advertising Bethesda is doing has failed to communicate what the release-date is, which is kinda embarrassing for such a huge publisher.

I just double checked some stores and you're right. Rage 2 is featured, but they all simply say to preorder now. No mention of a release date.

I don't get Bethesda. Looks like a great game, so it'd be a shame if it stumbled because of them.

Tremorah · May 11, 2019

Did actually check out the release date earlier this week and was surprised it was next week, kind of on the lookout for this game but something about it just feels off so far so im waiting for reviews to form a better idea if i should buy or not

Doctor_Thomas · May 11, 2019

I'll be honest, I didn't know this was out soon, never mind next week.

That's garbage marketing if I know of the game, know that it's a thing that exists, have seen it advertised, but didn't pick up a release date.

Flash · May 11, 2019

Does anybody else get the feeling like Bethesda aren't treating this game like a tent-pole release? Idk why but I think they are sending this game out to die. I hope I am wrong because I bought the 1st game 8 years ago and regretted it immediately. I've seen some previews and the map looks super small for an open world game.

Punchline · May 11, 2019

Imma be honest i didnt even know rage 2 was a thing until i saw this thread

Punchline · May 11, 2019

Watch as Bethesda bites back with their epic Wendy's twitter inspired comeback!

Tya · May 11, 2019

oneils said:
thats is really crazy then. it has not showed up in my feed once! Most releases like this are everywhere on the store. Ive never seen it on steam. I wonder whats up with that.

It is currently the #1 game for me at the top of Steam in the featured and recommended section and I'm not even really into these types of games. It is also #2 in my top sellers list.

Kewlmyc · May 11, 2019

I also didn't know it was coming out in 4 days. Well, now 3 days.

Zhukov · May 11, 2019

Rather uncalled for and all-round lame to boot.

Chalk me up as not knowing the game was coming out soon despite being mildly interested in it.

JaggedSac · May 11, 2019

What's Rage 2?

Jonneh · May 11, 2019

I'm confused by the premise of the OP, how is this clickbait? I had no idea it was coming out so soon

Little Old Man · May 11, 2019

Jonneh said:
I'm confused by the premise of the OP, how is this clickbait? I had no idea it was coming out so soon

Same. I honestly thought it was a late summer release because I've barely seen any marketing materials for it.

Spyware · May 11, 2019

Ganado said:
It's only been up on Steam for a month or so. Pretty sure they had a frontpage ad tho when they annouced it was coming to Steam.

Yup, news popup and all. Was quite a big deal that Beth announced that DOOM, RAGE 2 and Wolfenstein would all release on Steam at launch, plus the fact that Fallout 76 will arrive later this year too. Before that announcement they were all planned to be Beth Launcher exclusives.

Since that announcement my Store page has always opened with the game in the first focus spot. Even when I check Steam without logging in it's there.
I thought oneils was joking or something with the reply to my post due to the history of the game not coming to Steam and then being plastered all over the place since the announcement. :D

oneils · May 11, 2019

Spyware said:
Yup, news popup and all. Was quite a big deal that Beth announced that DOOM, RAGE 2 and Wolfenstein would all release on Steam at launch, plus the fact that Fallout 76 will arrive later this year too. Before that announcement they were all planned to be Beth Launcher exclusives.

Since that announcement my Store page has always opened with the game in the first focus spot. Even when I check Steam without logging in it's there.
I thought oneils was joking or something with the reply to my post due to the history of the game not coming to Steam and then being plastered all over the place since the announcement. :D

lol, no wasnt a joke. I honestly never saw it there, which is really surprising to me. I finally see it under featured and recommended. Must be because its coming out next week.

SixelAlexiS · May 11, 2019

mutantmagnet said:
So this was a Rage related announcement made yesterday.

This came from a tweet and neither this image or the tweet text indicated this game was coming out in 4 days. Every form of marketing material they have should at this point mention the release date they committed to and considering this one example I suspect many other pieces of their ad campaign is lacking this information after the officially gave a release date in a press release.

When I see those charts they totally un-sold me the game and push me wait one year later for the cheap GOTY edition....

Punchline · May 11, 2019

Jonneh said:
I'm confused by the premise of the OP, how is this clickbait? I had no idea it was coming out so soon

Clearly everyone who spends an inordinate amount of time on anything related to video games needs to know that Bethesda's Rage 2 releases in 3 days. Pre-order now to own the journalists!

Castlemadeofsand · May 11, 2019

Jackson said:
Alternative thread title, "Bethesda opens journalist up to the harassment of fans after criticism of non-existent marketing"

Thats an era title if ive ever heard one

Deleted member 679 · May 11, 2019

The tone of their trailers is so horrible that I avoid them like the plague. Only learned it was coming out soon a couple of days ago from a friend. ¯\_(ツ)_/¯

Karlinel · May 11, 2019

Kenzodielocke said:
Very childish.

Indeed. Suits BGS quite well tho.

Kinthey · May 11, 2019

poklane said:
Jason Schreier chimes in

This seems like a bit of overreaction. It was a harmless quip. No need to go straight to Trump and gamergate

Eolz · May 11, 2019

mutantmagnet said:
So this was a Rage related announcement made yesterday.

This came from a tweet and neither this image or the tweet text indicated this game was coming out in 4 days. Every form of marketing material they have should at this point mention the release date they committed to and considering this one example I suspect many other pieces of their ad campaign is lacking this information after the officially gave a release date in a press release.

Sounds like they just want people to wait for the "GOTY" edition in 9 months or so.

ChrisD · May 11, 2019

cowbanana said:
The edge of social media is as dull as the first knife my dad gave me as a kid.

This doesn't work for me, because the first knife my dad gave me was a pocket knife I accidentally cut myself with, and then promptly gave back because I realized I wasn't ready for one yet lol.

Personal off topic aside, retort is a tiny bit funny but yeah that's definitely a dull reply.

Nooblet · May 11, 2019

oneils said:
thats is really crazy then. it has not showed up in my feed once! Most releases like this are everywhere on the store. Ive never seen it on steam. I wonder whats up with that.

Ganado said:
It's only been up on Steam for a month or so. Pretty sure they had a frontpage ad tho when they annouced it was coming to Steam.

It's still here, infact it's the very first thing on the front page ad for me

Rage 2 social media account "pokes fun" at Forbes contributor for criticizing Rage 2's overall marketing

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