Dishonored 2 had no marketing. Prey had no marketing. Wolfenstein 2 had no marketing. Rage 2 had no marketing.
But sure, let's mock a journalist..
I find it really difficult to believe that on a forum like this, this many people didn't know the release date for a game made by both ID and Avalanche.
The first two sentences of the article are "I play video games and write about them for a living, so that means for roughly 14 hours a day, on my computer or my phone, I am scouring for stories. And this is why I find it genuinely surprising that until yesterday, I had no idea that Bethesda's Rage 2 comes out just four days from now."
There's no clickbait or ambiguity here.
lol who even are you
None of that addresses the nature/"clickbaityness" of the headline. (per the other comments in this very thread, the headline is a fair opinion)The idea that someone who does this 14 hours a day had no idea about the release date is laughable. You would have to be very poor at your job to miss it.
For a casual gamer? Plausible.
For a heavy gamer? Unlikely. There are the dashboard ads on console, digital store ads, YT content, Twitter feeds, etc.
For a professional? Impossible. Bethesda's PR team has sent out comms to streamers, influencers, and media.
The first two sentences of the story contradict each other.
There are the dashboard ads on console, digital store ads, YT content, Twitter feeds, etc.
Bethesda's continued disdain for the press is pretty gross. From blacklisting outlets it doesn't like (they haven't responded to a single Kotaku email for 4.5 years and counting) to tweets trying to drag journalists, it's Trump-esque (fitting, since a Trump is on Zenimax's board)
That's the point of all this. They didn't do a good job getting the word out.I find it really difficult to believe that on a forum like this, this many people didn't know the release date for a game made by both ID and Avalanche.
The idea that someone who does this 14 hours a day had no idea about the release date is laughable. You would have to be very poor at your job to miss it.
For a casual gamer? Plausible.
For a heavy gamer? Unlikely. There are the dashboard ads on console, digital store ads, YT content, Twitter feeds, etc.
For a professional? Impossible. Bethesda's PR team has sent out comms to streamers, influencers, and media.
The first two sentences of the story contradict each other.
To be fair, didn't Jason leak Fallout 4 back in 2015. Although I think Bethesda blacklisted them back in 2013 for whatever reason.
I find it really difficult to believe that on a forum like this, this many people didn't know the release date for a game made by both ID and Avalanche.
who even are we?
I play video games and write about them for a living, so that means for roughly 14 hours a day, on my computer or my phone, I am scouring for stories.
Yeah, I get that. Jason's tweet is a bit disingenuous as it goes beyond just 'disliking' Kotaku. I'm pretty sure anyone wouldn't want the project they've spent time on leaking out of the blue like that, so Bethesda's move here is entirely fair. I do feel bad for the rest of the journalists over at Kotaku, though, but the blacklist makes perfect sense.