Sony is kind of driving the discussion. They know how people respond by paying attention to social media and various discussion forums/groups such as this. I think this was a smart play. E3 shouldn't be a requirement for revealing a new console, given the dynamics of how people react to and discuss new information online today (and also how something like this shapes our opinions). Sony basically enlarged and then grabbed the hype wave by the arm by doing this, and arguably have more power over it and the impact of the discussion opposed to just doing an old fashioned E3-like reveal.
They can now focus on some kind of event where they go way more in depth on the console and its offerings.
They can now focus on some kind of event where they go way more in depth on the console and its offerings.