I love these kinds of adds; this one is pretty hype as well and falls right into Playstations branding concept.
Some of you really need to look up what marketing/advertising is all about. It's not always about "See this ball, it is a beautiful & shiny blue ball, so come on and buy our blue ball because it's obviously the best blue ball because we say so." It's more about sellign a concept, value, ideal or ecosystem as you hear about from/in regards to MS constantly.
There is plenty of time for specific game commercials and everyone knows what a Playstation is, so why not stand out and reaffirm your vision for the console as beign able to offer experiences that are not available in real life to everyone, that take you beyond real life and let you live out those fantasy's through gaming. I mean, that's why I game; to give me experiences I cannot get in real life, to let me get lost in other worlds, to rule and be ruled outside of my every day life, to make decisions I would have to in real life, escapism is real and marketable as we all like to play beyond our daily limits..