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PS5 is an obvious pre-order success, but what up with Sony's PR/Marketing strategy?
- Thread starter entremet
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What bad news would that be ? Lol info about games now is considered bad news ?
Wasn't the big issue with the PS3 the absolutely horrid price compared to the competition, a one year delay in launch and a lackluster lineup of games? I feel like all of those are 1,000,000% better going into the PS5.
Announcing a state of play leads to high expectation and inevitable anger and disappointment when it doesn't deliver, we're seeing Nintendo just dropping directs randomly now for the same reason. Blog posts and info dumps are just safer and avoid that problem.
It's sad the toxicity of the gaming community has led to a situation where companies are terrified to draw too much attention to themselves. Even when a livestream does happen these days it comes with strict warnings of length and the things that won't be talked about to try and manage expectations.
It's sad the toxicity of the gaming community has led to a situation where companies are terrified to draw too much attention to themselves. Even when a livestream does happen these days it comes with strict warnings of length and the things that won't be talked about to try and manage expectations.
Feels like they are playing another chicken game with MS. As of right now, I pretty much know everything I need to know about the XSX/S except for launch games. This means Sony could have all eyes of them weeks before launch when they start dropping more console info/ui/teardowns/gameplay trailers and everything else.
Closest I can think of is people complaining about multiple threads/announcement for a hyped game before release like "god, Sony, we already know enough about Spider-man, stop talking about it", I'm paraphrasing here, but you get the gist.
Yup. People are at fever pitch with a new generation within reach. They have to tread carefully.
And I say this as someone getting a bit fed up of waiting for info drops tbh.
Well, yes, you market your product to cater to the people who want it.
I think "marketing" problems are greatly exaggerated around here, especially because we are not the target market for most of this marketing.
Sony's communication could DEFINITELY be better. But this isn't PS3 launch bad, and certainly not Xbox One bad.
They're competitive on price and have a couple of good looking launch games. I'm willing to cut them a little slack due to no E3 and Covid.
But we've been in this a while, they really should start improving messaging soon.
They're competitive on price and have a couple of good looking launch games. I'm willing to cut them a little slack due to no E3 and Covid.
But we've been in this a while, they really should start improving messaging soon.
Everything but the games themselves has been a flop for me.
If it wasn't for people here combing through the blog and tweets making threads I wouldn't know shit about this thing or even when to preorder.
If it wasn't for people here combing through the blog and tweets making threads I wouldn't know shit about this thing or even when to preorder.
If it's a success then, perhaps it wasn't as bad as we perceived it to be?
Enthusiast forum, we complain about everything and complain more than we play.
Unless you play Destiny, in which you complain while you play.
Has it been a disaster as a lot of people like to paint it to be ?
Maybe this their strategy and from preorders we can see a lot of demand is there for ps5.
And they are releasing Demon Souls Remake, Spider Man Miles Morals, Destruction All Stars, Sackboy and a free full astrobot game to boot. Just for launch.
If microsoft did not buy Bethesda you would not be seeing alot of the positive spin on the series s/x as have been evident recently , they are launching 2 consoles with 0 flagship exclusives.
So we should be patient and be happy that this generation will be more competitive. No competition equal complacency
Maybe this their strategy and from preorders we can see a lot of demand is there for ps5.
And they are releasing Demon Souls Remake, Spider Man Miles Morals, Destruction All Stars, Sackboy and a free full astrobot game to boot. Just for launch.
If microsoft did not buy Bethesda you would not be seeing alot of the positive spin on the series s/x as have been evident recently , they are launching 2 consoles with 0 flagship exclusives.
So we should be patient and be happy that this generation will be more competitive. No competition equal complacency
Please explain what's wrong with using their main tool to communicate with their audience as... a tool to communicate with their audience.
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I don't think their marketing has been that bad to be honest. It is just when you compare it to Microsoft's is when it becomes a problem. For me, I am just ready for these things to come out. Console wars always heighten this type of thing. Normal people who don't talk games 24/7 aren't really paying attention to any of this.
I think it's two things;
1. it's a different team in charge now. They don't seem to be going for the same vibe they had for PS4 launch, and I think they've made some missteps in judging what people think are important.
2. MS has had a really good month, but it seems most have forgotten that we spent the majority of 2020 saying the same about them. Most of June/July was trying to work out exactly what cross gen was, what the hell they were doing with Xbox live, and what the fuck happened to Craig? Essentially, COVID has fucked everyone at some point or another, it's just currently Sony's turn to feel the heat.
1. it's a different team in charge now. They don't seem to be going for the same vibe they had for PS4 launch, and I think they've made some missteps in judging what people think are important.
2. MS has had a really good month, but it seems most have forgotten that we spent the majority of 2020 saying the same about them. Most of June/July was trying to work out exactly what cross gen was, what the hell they were doing with Xbox live, and what the fuck happened to Craig? Essentially, COVID has fucked everyone at some point or another, it's just currently Sony's turn to feel the heat.
Tbh, none of the things that have been PR "mishaps" have bothered me. It's not really that big of deal
Probably worth pointing out that they were the ones publicly saying they were going to hit as many public conventions as possible throughout the year. I think if their strategy was to constantly have people playing PS5 all year then COVID basically torpedoed their entire strategy.
They also have less to communicate haha. Gamepass is a known product and they don't have any first party launch games to promote. All they have to do is show what the console looks like and what the U.I. looks like and that's it really.
At this point, as many others have stated, it doesn't really matter what Sony does-- their consoles will sell very well and be successful, despite the odd PR mishaps with the PS5.
Their messaging has been atrocious, but the amount of hype and pre orders have proven that the Playstation brand is much stronger than any messaging mishap.
Sony knows that. They know that they can "coast" for now, and people will still buy and defend their stances.
Sony knows that. They know that they can "coast" for now, and people will still buy and defend their stances.
Yep, he's actually the same one and I still don't know why that was a ban worth. Guess not agreeing on something is actually bad.
Just because we haven't seen their internal marketing strategy and schedule, does not mean it's reactive. Who cares?
The main thing is that we're getting new information now, so let's hope it continues to flow from here. None of this has anything to do with Shawn Layden.
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It's the positioning, tho. It's not about the internals at all. Of course we don't have access to that. Weird take.
There's more positive activity going on in the Spider-man remaster thread than the negative responses in the Dirt 5 cross-save thread.
I think Microsoft has done a better job presenting their console(s) and it's features, but I wouldn't say Sony's is anything like a disaster especially when it comes to games which they nailed and arguable the most important thing for the public consumers.
So anything Sony does after Xbox is reactive? What do you wish would happen that hasn't happened yet but could still happen? We know people will get their hands on them soon, so what do you want?
Seems like info is starting to come out, the PSBlog has been updating a lot since then.
Also, different strategies it seems.
I know some people are concerned, but I wouldn't think much about it. System preorders were sold out immediately and they will be fine.
We will probably get a big blow out soon. Sony is just choosing to approach their communication differently.
Also, different strategies it seems.
I know some people are concerned, but I wouldn't think much about it. System preorders were sold out immediately and they will be fine.
We will probably get a big blow out soon. Sony is just choosing to approach their communication differently.
The messaging and planning is so poorly organized and communicate, it is certainly a stark contrast from the PS4 launch.
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Shawn was not responsible with the Generations confusion, I'm talking about the whole PS5 marketing cycle.