That seems suspect. I doubt it's over $499. Why do people disregard the only viable leak we've gotten on costs that said around $450, and that they then doubled orders? That implies they got costs down at least a bit, and the digital editions costs would be lower by at least $30, not counting the tiny bit saved on casing.
I feel like they will be $399/$499 or $449-$499. Everything is pointing to this.
even if $450 was the cost of the physical sku, $499 would be more than enough to make a profit and pay for retailer cut, shipping, etc