Amazing destruction of their supply chain.
Why would you bump this thread with anything but the news that the sandwich is back? 😡
According to Aaron Allen, CEO of the restaurant consultancy Aaron Allen & Associates, "quick-service restaurants have long used scarcity in their promotional tool kit," but in this case, there may be more to the issue than just marketing.
On average, he says, it takes a restaurant like Popeyes 18 months to put out a new menu, and ramping up production on a given product is a process that takes layers of approvals, paperwork (often, yes, with literal paper), and considerable risk on the part of the company's decision-makers. The company has more than 2,400 locations, the vast majority of which are franchises, making it one of the biggest fried chicken chains in the country.
"If you're filling a thousand restaurants with inventory, that's millions and millions of dollars worth of product, and you're telling the franchisees, 'You've got to move faster than you've moved before because we've got to get this in.' You're going to get some resistance and pushback — not from the guests but from the internal structures," he says. Buy too much, and you're left with excess inventory and forced to take a loss; buy too little, and you're in the situation Popeyes seems to be in right now.
lawdThey absolutely demolished their supply
PLAYING WITH MY EMOTIONS
It's mid-tier. Uses spicy mayonnaise rather than in the breading so that was an immediate deduction. Had this before ever having Chic's, and despite disagreeing with their politics, Chic's was def better.
Didn't realize been sold out this long. Crazy.
Absolute Cap 🧢🧢🧢🧢🧢
And I won't even get started on yet another "Well sure they donate to orgs who still practice stuff like gay conversion therapy but but but muh Chicken sandwich tho" Chick Fil A - whoops I started myb.
Thing I wanted to say though was how people were so sure the " fad" was over... enough people were left out first time around + the massive consensus of people who had it genuinely loving it+ the amount of free marketing news and social media will do for them= they're definitely going to sell out again ( and depending on their stock and how much they want to keep creating these demands...again and again...)It's McRib frenzy on steroids
It's mid-tier. Uses spicy mayonnaise rather than in the breading so that was an immediate deduction. Had this before ever having Chic's, and despite disagreeing with their politics, Chic's was def better.
Didn't realize been sold out this long. Crazy.
I'd genuinely be interested in reading a breakdown about what they had to do with their business after the first launch to make this work.Sounds like they're actually prepared this time.
Staffed up. Process improvements. Realigned product logistics and deliveries.
This sandwich has forced them to be more efficient, and just might make Popeyes a better company overall. lol
I'd genuinely be interested in reading a breakdown about what they had to do with their business after the first launch to make this work.
I'm gonna laugh if the viral cultural moment has passed and they are stuck sitting on way too many chicken sandwiches. I didn't get a chance to try it when it first released, hopefully I can get one without waiting in a long ass line.
I'm gonna laugh if the viral cultural moment has passed and they are stuck sitting on way too many chicken sandwiches. I didn't get a chance to try it when it first released, hopefully I can get one without waiting in a long ass line.
huh. Interesting. I'd really be interested in seeing what changes they had to make. It's extremely obvious that they couldn't scale up nearly fast enough for how viral this went.IIRC, the weekend after they suspended sales, their COO went on a Sunday news show apology tour and openly admitted they've controlled costs by utilizing a number of rather "unscalable" processes and that the viral popularity build-up didn't make the transition from expectation to marketing to operations. CNBC reported they've almost immediately brought in consultants to do a post-mortem and after-action.
Popeyes spits in the face of god.
Reading comment replies to that Chick fil a diss and some people really acting like Popeyes slapped their momma