$3.99
Popeyes says the sandwich will include a buttermilk-battered and hand-breaded white meat chicken filet, served on a toasted brioche bun. It will be topped with two barrel-cured pickles and a choice of classic mayo or a spicy Cajun spread.
Miami-based Popeyes Louisiana Kitchen is hoping it can take a bite out of Chick-fil-A's sales with the launch of its first chicken sandwich.
The sandwich sports a buttered bun and pickles, and resembles Chick-fil-A's popular chicken sandwich.
Popeyes, which last year moved its headquarters from metro Atlanta to South Florida, is owned by Burger King parent Restaurant Brands International (NYSE: QSR). The chain is calling the new sandwich its biggest launch since the introduction of crawfish to its menu in 1989.
The sandwich launches nationwide Aug. 12 following a test launch in California on Thursday and Friday.
Popeyes is not the only fast food chain that is looking to compete with the Atlanta-based Chik-fil-A.
In July, McDonald's Corp. (NYSE: MCD) franchisees asked for a southern-style chicken sandwich similar to Chick-fil-A's.
There is a reason competing chains want to mimic the Atlanta-based chain's chicken sandwich.
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