I am beginning to wonder is there a functioning marketing department at PlayStation since 2018.
- Every opportunity to present to the public has been abandoned - E3, Gamescom, Paris Games Week, PlayStation Experience, Tokyo Game Show.
- The successor to one of the most successful consoles is revealed in a random article.
- Almost painful radio silence on anything related to the platforms direction and future with a couple of Wired articles.
- A random blog post reminding 100m+ consumers that your console is coming in 2020 with a few details about the controller.
- State of Play is short, sterile, and directionless at times.
The reveal of the logo alone was the most liked Instagram video game post yet it feels like they have absolutely no idea what's going on in terms of a timeline.
It is now February 2020. We have 9 months to launch with absolutely no idea of when to expect to see a console were supposed to be interested in. Not the games lineup, price, design or direction.
Just an idea of when to expect to see a product you want to pay 499. If E3 was happening, the natural inclination would be a press conference.
E3 2020 is again cancelled. No indication of PSX. Shawn Layden was gone overnight. Gio Corsi out.
The WWS OT and Next Gen thread are a wasteland of people waiting on announcements that don't come and from a marketing perspective, this is bizzare.
Fake specs, rumours and constant teasing from blatantly shitty sources are running rampant. Real insiders are dead silent and as a hardcore fan of PlayStation, Xbox is just nailing them in fan interaction and I applaud Phil Spencer. At least pre PS4, insiders like gopher and demonite hinted at announcements. Playstation seems completely frozen right now and I have literally no idea what to expect, which from a clarity perspective combined with a 19+ month no show at any public events, departures, supposed tension between SIE divisions and this thunderous silence is not the typical behaviour of a market leader.
I feel sorry for anybody who is waiting because at this point, I am yet to see an actual marketing strategy from Jim Ryan beyond a few articles and a logo drop. It doesn't seem like PlayStation. And as the leading platform holder, it's transitioned from quiet confidence to simply appearing to not care about its own fans.
- Every opportunity to present to the public has been abandoned - E3, Gamescom, Paris Games Week, PlayStation Experience, Tokyo Game Show.
- The successor to one of the most successful consoles is revealed in a random article.
- Almost painful radio silence on anything related to the platforms direction and future with a couple of Wired articles.
- A random blog post reminding 100m+ consumers that your console is coming in 2020 with a few details about the controller.
- State of Play is short, sterile, and directionless at times.
The reveal of the logo alone was the most liked Instagram video game post yet it feels like they have absolutely no idea what's going on in terms of a timeline.
It is now February 2020. We have 9 months to launch with absolutely no idea of when to expect to see a console were supposed to be interested in. Not the games lineup, price, design or direction.
Just an idea of when to expect to see a product you want to pay 499. If E3 was happening, the natural inclination would be a press conference.
E3 2020 is again cancelled. No indication of PSX. Shawn Layden was gone overnight. Gio Corsi out.
The WWS OT and Next Gen thread are a wasteland of people waiting on announcements that don't come and from a marketing perspective, this is bizzare.
Fake specs, rumours and constant teasing from blatantly shitty sources are running rampant. Real insiders are dead silent and as a hardcore fan of PlayStation, Xbox is just nailing them in fan interaction and I applaud Phil Spencer. At least pre PS4, insiders like gopher and demonite hinted at announcements. Playstation seems completely frozen right now and I have literally no idea what to expect, which from a clarity perspective combined with a 19+ month no show at any public events, departures, supposed tension between SIE divisions and this thunderous silence is not the typical behaviour of a market leader.
I feel sorry for anybody who is waiting because at this point, I am yet to see an actual marketing strategy from Jim Ryan beyond a few articles and a logo drop. It doesn't seem like PlayStation. And as the leading platform holder, it's transitioned from quiet confidence to simply appearing to not care about its own fans.
