Pokémon GO from Niantic has surpassed $3.6 billion in global player spending as the game celebrates its four-year anniversary since launching on July 6, 2016, according to Sensor Tower Store Intelligence estimates.
The blockbuster title has remained the clear leader in location-based gaming, a category it trailblazed across the globe thanks to the mass appeal of the IP and its ideal fit to the genre. A challenger has emerged, in Japan at least, in the shape of Dragon Quest Walk from Square Enix, which has generated more than $540 million in player spending since its launch in September 2019.
Meanwhile, the next most successful location-based mobile game, Jurassic World Alive from Ludia, has accumulated $76.5 million, while Let's Hunt Monsters from Tencent has picked up close to $70 million on iOS alone in China. In terms of global appeal, no other title in this category has been able to achieve the level of success that Pokémon GO has.
Pokémon GO Surpasses $3.6 Billion in Lifetime Revenue as It Celebrates Four-Year Launch Anniversary
Pokémon GO generated $445 million in H1 2020, putting it on track to equal or surpass its best year ever, Sensor Tower data shows.
sensortower.com