don't worry I'm sure the people tasked with marketing campaigns for these billion dollar companies and products didn't stop to think if they should continue making commercials for a product that sold out. Probably never crossed their minds.
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don't worry I'm sure the people tasked with marketing campaigns for these billion dollar companies and products didn't stop to think if they should continue making commercials for a product that sold out. Probably never crossed their minds.
If Halo Infinite had made launch I guess their TV spend would have been significantly higher as it would have no doubt included a ton of ads for the game. In the end it's been a soft launch for XSX/S and I likely the bigger push will come next year.
A guy I know did the projections here in Dublin, they were pretty cool. Unfortunately with the pandemic, I don't think as many people got to see the outdoor projections as they might have.
Regardless of the fact that the PS5 was going to sell out anyway, they have created a fever pitch feeling around the console, it's about having those people want the console enough to wait for it to come into stock and not pick up an Xbox if they get the opportunity.
Yep same here in the U.K. PS5 even took over a whole ad break of a popular TV show too.
Complete waste of money.
A PS5 at launch will completely sell itself.
Start the massive ad campaign when you start getting massive supply.
I know it's traditional marketing awareness for that kind of spend but the people who spend $500 on a launch console were already very aware.
A PS5 at launch will completely sell itself.
Start the massive ad campaign when you start getting massive supply.
I know it's traditional marketing awareness for that kind of spend but the people who spend $500 on a launch console were already very aware.
The mind share is a really big deal. The new systems being sold will add even more to it, as it will make the systems more desirable. This reminds me of the PS2 launch and the original Wii. Those 2 systems were sold out for months. I think the PS2 had stock issues, but for the wii there was just too much demand.
Sort of feels like a Sonic's commercial to me. They keep advertising it and none are in my area.
I agree and it's insane
some users here are questioning the use of advertising a billion dollar product by a billion dollar conglomerate
What? The point of marketing is to let potential buyers know what they're missing. Even if you can't buy one now, Sony want you to keep that interested in buying when the chance comes.
It's about awareness and buzz for people who will buy next year, the year after. About helping to establish PS5 in the wider mindset as the hot new console, the one to get etc. A certain amount of it is also post-sale buzz for those who have already bought.
The more expensive a product is, the more its marketing is about seeding non-immediate purchases. On the one hand you have cheap everyday products whose advertising may indeed be about reminding you to pick something up on your next trip to the grocery store. On the other you have products like cars, whose advertising is really a long-term awareness play rather than about an imminent purchase. PS5 isn't a car, but it's a relatively high-cost, rare purchase. The marketing for it is about planting seeds in consumers' minds and growing them over time, well in advance of purchase and after purchase too.
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It's not. It's about mindshare and setting the tone for the gen
Unless you have a product with a limited shelf life marketing is usually about building awareness. Advertising the PS5 now makes perfect sense, Sony know there's not enough machines out there but they want those people without one to feel like they're missing out on something big.
That the big problem from Xbox since Xbox One generation.
The marketing is simply poor. Especially in Europe
Nothing about Series S, Nothing about Game Pass, nothing about first party release.
Nintendo & Sony put lot money for ads. In france I see more ads in TV of Hyrule warriors than XSX ads.
The marketing is simply poor. Especially in Europe
Nothing about Series S, Nothing about Game Pass, nothing about first party release.
Nintendo & Sony put lot money for ads. In france I see more ads in TV of Hyrule warriors than XSX ads.
If you worked in marketing you'd be fired for incompetency lol.
"It will sell itself" would be the ultimate arrogant Sony lol
They are competing with 2 (3?) consoles, PC and streaming services from Amazon and Google.
I mean..yeah...in Singapore here, Sony singapore actually engaged some singapore popstars here (JJ Lin) to endorse and advertise the ps5 before launch and that garner tons of mainstream attention.
Also, PlayStation korea actually endorsed and sponsored the original 'plash speed 4' video that was originally just meant to be a sketch.
Also, PlayStation korea actually endorsed and sponsored the original 'plash speed 4' video that was originally just meant to be a sketch.
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Be glad u are not majoring in marketing because you will be fired in every job u do.
This.
It's almost like MS think word of mouth with gamepass is enough to sell it. I've seen little to nothing in the UK about the console, gamepass or anything other than that Twitter ad that keeps popping up in my feed.
All access is an amazing deal that should be doing wonders here, but instead barely anyone knows about it.
I think Game Pass is a reason for that, it's probably 1 of the biggest positive from the corporation's perspective, a service like it advertises the games, so you could probably cut a pretty significant amount off your marketing budget the more established it is.
MS still need to get bette at marketing elsewhere though, especially with Nintendo finally fully cracking Europe and Sony having huge growth in emerging markets in the Middle East and South-East Asia. I've seen more Samsung advertising Xbox, than Xbox itself.
PS always goes big with the Marketing. Renaming and Rebranding the Underground must have cost a nice bit of pocket change. This type of marketing gets a lot of coverage and attention, even in the pandemic.
Yup, not just in big cities like london, even a small island state like singapore here, Sony sponsored a light show in the biggest casino in Singapore to celebrate the launch.
I imagine a fair chunk of their marketing spend would have been on Halo ads. Halo in the past has normally had a very large TV ad presence.
Either way, I don't think it's unexpected for Sony to outspend them heavily on marketing. PlayStation has always had a huge marketing presence in Europe, e.g. champions league sponsor/ads.
DAMN! PlayStation paid must have paid a lot to advertise in Westworld.
All jokes aside. Singapore (Alpha+) is just a notch below London (Alpha++) in terms of global classification of cities. New York being the only other Alpha ++. Not surprised they went all out there as well. Singapore is a such a beautiful city state. Curious what type of marketing stunts Sony planned out in other regions of the world now.
😂 that's why they're marketing for a billion dollar company and you're posting on a gaming forum
Imagine if they had spent that money on ps1 - 2 - 3 bc ! Okay they might not have gotten all the way there with all the consoles but still. As a playstation player since 1996 I'm just disappointed that it's a lot of flash and less substance lately than what I'm used to seeing from them.
Marketing builds awareness, consideration, purchasing intent and advocacy. You do this throughout the year, with or without stock and especially during new product launches. PlayStation is looking to be as ubiquitous as the terms "Google" and "Amazon" and "Apple" in the gaming industry. That brand power alone can sell your products without games and overshadow any deficiencies.
that article is about impressions generated from advertisements, not about the money that was spent on them.
PS always goes big with the Marketing. Renaming and Rebranding the Underground must have cost a nice bit of pocket change. This type of marketing gets a lot of coverage and attention, even in the pandemic.
This is pretty damn cool for someone who's visited London twice, and knows some of these stations.
Is this dubai? I've been hearing that the Middle-Earth is next in line to the EU where the PlayStation market share grew alot in the ps4 gen
PS always goes big with the Marketing. Renaming and Rebranding the Underground must have cost a nice bit of pocket change. This type of marketing gets a lot of coverage and attention, even in the pandemic.
Yeah that's a lot of hard cash, literally thrown against the wall!
I like it, seems like a good thread topic, plenty of funntube names to try and game ify
I wouldn't call having three well-received new games out at launch as having little substance. That's more than any previous PS launch has had.
Not to mention, giving 22 games to play; Astro's Playroom, Bugsnax, and the Plus Collection. Those are an additional cost to them as well.
Entertainment purchasing increased a lot after the fall of Sauron, especially in Gondor and the Shire.
