Is this real? What do they really say?
I've never watched Ramsay, but while I can understand the entertainment value on the surface, and I'm sure he plays his persona up for the show, he seems like a pretty shitty person to be around.
It's mostly an act. I remember watching the UK version of Kitchen Nightmares, and he genuinely seems to want to help people make their restaurants a better place.
US version is food Jerry Springer.