At first, I was almost religiously anti-$70, but since it's been such a thin release year, I've caved on several occasions already. Demon's Souls, Nioh Collection, Returnal and obviously Ratchet. Next year? Different story. I'm already making a list of games I'm willing to go all in for and which ones I'm willing to wait for. Can't afford to keep up as much as I have been.
However, this is all bypassing the dirty rotten truth of this whole hobby: games have always been stupid expensive. I don't quite agree with the glib "video games are toys for rich people" narrative because a lot of poor folk love gaming. But this has always been a very shitty medium in that regard. $60 was already too much. Hell, $50 was a lot. I find it ironic that Sony has become the vanguard of the $70 game when the first Ratchet and Clank was $40, a whole $10 cheaper than the going price. That was Sony's whole shtick for first party. I wanna say God of War was their first $50 game and then everything was $60 on PS3.
However, my pet theory is that this is all a conspiracy to force all of us into subscription services so that the billion dollar corporations can maintain control of all their IPs. No piracy or used games if everything is stored on a server farm in some desert.
p.s. Something a lot of people were overlooking with the news that Horizon and God of War were cross gen was the fact that there's a very good chance that means they're $60 games. Sony's already said that all first party cross gen games get a free upgrade and there's no way to justify spending 70 on a PS4 game. The only thin justification they have for that price to begin with is, "Oh, well, you see, it's Next Gen." Sackboy was 60 on both, Miles (standalone) was 50 on both. Stands to reason that every cross gen Sony game will be at most 60 dollars instead of 70.