Not only is that bad, their timing is bad in sending out review copies as you can read about in CD PROJEKT RED's latest conference call to investors (November 30, 2020):
www.cdprojekt.com
We're 15 days away from launch. We're entering the most intensive phase of our marketing and PR campaign. On top of that in the next two weeks we will be sending review copies to journalists around the world, enabling them to publish their impressions and reviews of Cyberpunk before the release.
We're very excited and we eagerly await the moment gamers can finally lay their hands on
the game.
So instead of sending review copies of a long open world RPG game a month or so as happens with other companies, CDPR chose to send out review copies in December which gives critics only a few days until December 10th to finish such a big game and reflect on the review, and they somehow expect critics to publish reviews before the release. You know what that means, if critics want to release reviews, they'll literally have to
crunch which is inappropriate considering this company's extensive level of crunch. Critics have majorly have had to crunch for AAA company game reviews, so it's just another bad practice continuing.
In the previous conference call, they said they are expecting a 90+ Metacritic score (October 28, 2020):
Q4: Thank you and good evening everyone. My first question is: can you disclose anything in terms of the level of preorders for the game, either on PC or somewhere else? Does the delay change anything in terms of your unit expectations? My second question is: given your comments regarding the quality of the game, I'm curious what sort of Metacritic score would you be disappointed with. And my third question: in order to boost sales in December, would you consider offering a bit more aggressive discounts? Is there a risk that the average selling price is a bit lower than what people would imagine? Thank you.
AK: I'll take the first one. We can't say too much about preorders, but what we can share is that the ratio between preorders of The Witcher 3 at the same stage and preorders of Cyberpunk continues to strongly satisfy. We're happy with preorders and we're looking forward to the final stage. The majority of preorders always occurs at the very final stage. Regarding Metacritic expectations – perhaps Michał can cover this, and as for sales – we believe that the 21 day shift shouldn't change anything; it just moves sales and we really focus on the long-term perspective in terms of sales. This is secured by quality and nothing else matters, so – having better quality and a better initial reaction to the game always works in favor of sales; that's why we are delaying. As I've said – we don't have to, but we believe that having this extra time gives us a better assurance that everything is as it should be with the game which is coming on the 10th.
MN: So, when it comes to Metacritic, we continuously aim at a 90+ game, so nothing has changed here; this remains the goal and, as Adam mentioned, this is actually the main reason for postponing the release. We want to give the game an extra polish; we'd rather be slightly ashamed right now in front of you than be ashamed in front of the players once the game releases. In terms of average selling price, whether it's going to be somewhat more aggressive – the answer is no. This was not the plan when we were planning to launch on November 19, and it's still not the plan for the December 10 launch. We believe we have a premium title that's coveted by the players and we don't need to offer any extra incentives – I think everybody who is going to be working on selling this game, in retail and on digital platforms, is going to be happy with what the game can make once it starts selling.
Oh and just a refresher on what the business folks' take are regarding crunch:
Q2: Hi everybody. Still looking forward to visiting Night City. I've three questions. One question is to take the opposite tack and ask for assurance from you that you're confident that this is enough time – because one could worry that – let's suppose – you needed 7 weeks, which would have implied the game comes out in early January, which, commercially, is not a good time, and it's the next financial year, so – are you confident this is enough time? Secondly, I'm sure you'll receive some criticism for the extended crunch – will this relieve any pressure? And does this therefore mean that cash receipts will fall into the next financial year? And finally, have any refunds been requested because of the delay and do you think this could provoke requests for refunds? Thank you.
AK: We feel firm. As I said, the game is releasable on the 19th and having those 3 more weeks just gives us more changes to fix this and that – so we feel secure. Of course the decision was not easy, but we also know that the release only happens once. The first impression is crucial, and in the long run having a few things done which wouldn't have been done in time for the 19th will work in our favor.
We feel – maybe not comfortable [chuckle], but confident and will are releasing on the 10th.
Regarding crunch; actually, it's not that bad – and never was. Of course it's a story that has been picked up by the media, and some people have been crunching heavily, but a large part of the team is not crunching at all since they have finished their work; it's mostly about Q&A and engineers, programmers – but it's not that heavy; of course, it will be extended a bit, but we have feedback from the team; they're happy about the extra three weeks, so we don't see any threats regarding crunch.