Unless you're spending your first visit to the internet reading this article (in which case, I'm honored) you've probably seen an excerpt from this webcomic by artist Adam Ellis before. If there's a semi-viral tweet voicing a minority opinion about a popular thing, it'll be in the replies. It's the ultimate expression of contempt for the mere idea that someone could not like an element of pop culture. What I didn't know until seeing the full comic for the first time was that it's been somewhat altered from its original context.
We see in the original that the refrain "let people enjoy things" is not meant as a defense of some nerd culture object, as the last two panels are so often used, but as a rejoinder to tired nerd dismissal of sports fandom. It was a message to the current gatekeepers of pop culture to stop being so annoying about people who enjoy watching football. Football, in this admittedly absurd and unrealistic context, is the underdog when compared to wildly successful genre film and television.
So why do so many people use the comic to defend the most popular things on the planet? What do they even mean by "let people enjoy things"? Having been beset by scores of angry commenters every time I post about a Marvel movie on Letterboxd, I think I have the necessary experience to unpack this idea.
It all comes back to the paradoxical fact that fans of the world's most popular media are intensely insecure in their fandom. Avengers: Endgame is on track to make more money than any film has ever made before. So why do fans brigade negative reviews? When I posted aboutEndgame on Letterboxd, there was something that came up again and again in furious comments: "You made me feel bad for liking the movie." Now, you can judge for yourself whether my review was at all patronizing. I think there's something revealing here, though. If you hold an opinion about a movie, why should reading an opposing one make you feel bad? Unless, of course, you're not secure in your own opinion. Unless you feel there's some truth in those opposing arguments.
I'm not saying I'm objectively right about any movie. That's not possible for anyone. I'm just saying that I think the notion that a negative review could make someone feel bad for liking a movie says less about the review than it does about the person reading it. It indicates to me that they want to like a movie and not think too deeply about why they like it, out of fear that introspection would lead to them not liking it anymore. So they lash out at critics, even if those critics are a tiny minority. They can't feel comfortable just being part of a titanic pop-cultural movement. Any suggestion of disagreement has to be eradicated, because that hint of opposition is a reminder that it's possible to not like the thing. And if that's possible, should they?
So we see the comic posted everywhere. "Let people enjoy things." What it really means is "You're not allowed to not enjoy things."It's a fundamentally broken way to look at art. Why do so many people perceive a dissenting opinion as a literal attack on affirmative ones? Especially in a case where the affirmative opinions are in such overwhelming majority? People are so threatened by the existence of disagreement, or even just of abstinence. In this new pop culture landscape, to merely opt out of these massive events is considered snobbish and uppity. You see a million viral tweets that scream "No one cares that you don't watch Game of Thrones! Let people enjoy things!" as if it's somehow hurting your enjoyment that other people choose not to engage. Non-participation is considered at best a social faux pas and at worst a sneering act of malice. It's insane.
It's a few weeks old but I couldnt find a thread about. There's alot more in the article, and I definitely think it's worth a read. I think my first experience with toxic fandom online that gets overly defensive and identifying criticism of the product with themselves was with Twilight Princess and Jeff Gerstmann's review (which wasnt even a negative review) and it has only gotten worse since then.
https://medium.com/@EstherRosenfield/let-people-enjoy-things-12021d00285a