That's simple different. People will always pay for something if they see the value is according to that price. Game price increase is led by increase in development costs and to create less changes for a game to bomb, since day one purchases are paying more and eventually sale money will also be up. You don't increase the price of a 50m sub-service without any reason because that's create a bad PR for your main revenue source.No. companies increase the price, if they think the increased price doesn't hurt the services growths. We could see this with the increased price of next gen games. There was no reason to do that for Sony. Their games were selling incredible well. But the thought they'll will continue selling incredible well with the price increase, too. "So why not make even more money" - literally every company ever