Yep, same.
I was expecting £800 but now that I know I can get these other brands as well as FE for £650, I'm gonna nope out of this one. Max I'll go is £700 and I don't even see a reason to do that in the first place.
Get the £650 card and maybe if I feel like overclocking, I'll slap a water cooling block later. All these factory overclocked ver is just manufacturers trying to nickle and dime off sub brand name.
I'm really liking the look of the EVGA FTW3, but I know that'll be close to the 800 mark as well. I think I'm gonna go with the Ventus, I've got a Ventus 2060 and it's been rock solid, so just hoping the 3080 follows suit