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Not The Onion: Shell is becoming She’ll for International Women’s Day

Deleted member 43084

Banned
May 9, 2018
3,600


This is a hall-of-fame press release I just got: "...Shell is becoming She'll for International Women's Day, showing that by just adding an apostrophe to their name, small gestures can motivate and deliver big messages."

Shell itself hasn't commented on it, but what?

Cocolina said:
the full story:

losangeles.cbslocal.com

Female-Owned Shell Gas Station In San Dimas Becomes 'She'll' For International Women's Day

A female-owned and operated Shell gas station in San Dimas will mark International Women's Day by changing the Shell logo to "She'll" as part of the company's new initiative – She Will.
losangeles.cbslocal.com losangeles.cbslocal.com
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Last edited:
OnionPowder

OnionPowder

Banned
Oct 25, 2017
9,323
Orlando, FL
clap clap thank god sexism is dead, pink capitalism ftw

what would feminists movements do without the support of such friendly organizations like fucking oil companies
 
Admiral Woofington

Admiral Woofington

The Fallen
Oct 25, 2017
14,892
ZGTHucx.jpg
 
C.Mongler

C.Mongler

The Fallen
Oct 27, 2017
3,881
Washington, DC
They couldn't even get an appropriately sized and placed apostrophe sticker for this dumb campaign? Shit's so small and close to the 'e' it just looks like some paint is chipped off or something.
 
Cocolina

Cocolina

Member
Oct 28, 2017
7,985
the full story:

losangeles.cbslocal.com

Female-Owned Shell Gas Station In San Dimas Becomes 'She'll' For International Women's Day

A female-owned and operated Shell gas station in San Dimas will mark International Women's Day by changing the Shell logo to "She'll" as part of the company's new initiative – She Will.
losangeles.cbslocal.com losangeles.cbslocal.com

A female-owned and operated Shell gas station in San Dimas will mark International Women's Day on March 8 by changing the Shell logo to "She'll" as part of the company's new initiative – She Will.

The station, located at 630 W Bonita Avenue, owned and operated by Rene and Reem Anabi.

They are part of the 15 percent of women working in the male-dominated oil & gas industry and are the largest distributors of Shell-branded oil in the state of California.
Click to expand...
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Orbis

Orbis

Member
Oct 25, 2017
2,339
UK
Reminds me of companies sticking a rainbow on various things and saying "we support LGBT". There's a random mobility assistance vehicle at Euston Station in London which has some cheap rainbow decals on it, I think they put it there for Pride month but seemingly forgot about it so it's just a year round thing now I guess which cheapens the whole gesture even more.
 
Eeyore

Eeyore

User requested ban
Banned
Dec 13, 2019
9,029
"We may be destroying the planet but at least we're not sexist."

- She'll
 
Border

Border

Banned
Oct 25, 2017
14,859
So it's actually just one gas station in San Dimas?

"Strange things are afoot at the She'll Station, Bill."
 
Dust

Dust

C H A O S
Member
Oct 25, 2017
32,221
So dumb it is cute, like five years old boy came up with it. Worse if it was room full of middle aged PR people.
 
robot

robot

Member
Oct 27, 2017
2,470
A meaningless gesture even if it were at scale, and they're just doing it at one station it seems.
 
Last edited:
Delphine

Delphine

Fen'Harel Enansal
Administrator
Mar 30, 2018
3,658
France



Truly grateful for all that purplewashing of International Women's Rights Day from Shell, can't wait to see what our other capitalists overlords will have created to pretend they're being super progressive and inclusive. This is hell.
 
ty_hot

ty_hot

Banned
Dec 14, 2017
7,176
Out of curiosity I went to check their Board of Directors and pleasantly surprised that out of 13 directors 6 are women.

www.shell.com

Board of Directors | Shell Global

The Board of Directors of Shell plc meet regularly to discuss reviews and reports on the business and plans of Shell plc.
www.shell.com www.shell.com
 
hidys

hidys

The Fallen
Oct 26, 2017
1,794
Worth remembering that IWD was started by socialists and communists.
 

Gpsych

Member
May 20, 2019
2,893
San Dimas? Isn't that the high school in Bill & Ted? San Dimas High School football rules!
 
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