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Nissan to cut over 10,000 jobs globally
- Thread starter MikeHattsu
- Start date
Yeap, the global market is in contraction and both auto-makers and suppliers are restructuring and shifting focus to electric mobility and alternative business models.
Can't say I've been seeing much in the way of new Nissan's on the streets, at least in the Bay Area. I feel like they've lost their niche a bit, I mean what's even the defining characteristic of the brand right now?
They had a little sliver of the reliable Japanese brand mindshare for a while, with a host of unremarkable vehicles for old people and a progressively dated Z for a small handful of people that still had nostalgia for that, as well as the out-of-reach GTR. Since then I've heard reliability has kind of gone downhill and they've done nothing to make their lineup interesting. I'm sure there are still Nissans on the road - and some new ones, too - but I don't think anyone would notice them.
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it seems to be a Japanese thing. Every maker here is going for the MBay transformers look with lots of sharp chamfered edges and angry faces. They look like the dream car of an adult with the brain of a five year old boy. To be fair most automakers seem to be into that aesthetic to varying degrees. Modern BMW are so incredibly ugly especially compared to their pre 2000 stuff that I cry inside a little bit every time I see one out on the roads. Audi looks better but still I preferred their old happy face. I find that whole aesthetic to be embarrassing. But japan is by far the most obnoxious and I don't get it. Honda ev looks dope though so maybe there is hope.
Good point. My dad owned a 87 Corolla, a 93 Camry, a 2000 Camry, a 2005 Camry.
You know what he just bought last winter?
A buick.
The Camry has been the quitessential family sedan. And now it looks like something out of Blade Runner
Current Nissan makes me so sad. My first car in high school was an original SE-R that was rock solid until it got sideswiped by an SUV and totaled in 2014.
My wife has also been a big Nissan fan. She just wants something reliable, reasonably priced and good on gas. Had a hand me down 96 Sentra as her first car which has been passed around our family since. Still going at 500k+ miles. Second car was an 06 we still have as a second vehicle with about 260k+. After shopping around this year she wanted to look at Nissans again. Their lineup just feels old, overpriced and felt outdated compared to their competition. Their "exciting" cars (Z & GT-R) are badly in need of refreshes. After driving several other brands she ended up in a 2019 Sonata.
My wife has also been a big Nissan fan. She just wants something reliable, reasonably priced and good on gas. Had a hand me down 96 Sentra as her first car which has been passed around our family since. Still going at 500k+ miles. Second car was an 06 we still have as a second vehicle with about 260k+. After shopping around this year she wanted to look at Nissans again. Their lineup just feels old, overpriced and felt outdated compared to their competition. Their "exciting" cars (Z & GT-R) are badly in need of refreshes. After driving several other brands she ended up in a 2019 Sonata.
Nissan cars look so freakin bad right now. I'm not even kidding when I say I'd take a Civic over a Maxima.
I really like their interiors, compared to most other Japanese cars from the same class, they're usually more spacious. What's wrong with them specifically?!
The new Nissan Z interior looks like it was designed by a company that makes gamer brand laptops.
Last year I was looking to buy a truck and nearly fell over when I realized Nissan is still selling the same frontier from 2004!!! They haven't redesigned it at all after all these years!
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This. Why haven't they updated the Z yet??? It's been what, 10 years? Are they just clueless?
Pretty much. And as a truck owner I'm absolutely stunned, just stunned the Nissan Frontier is the exact same model today as it was in 2005. Almost 15 years.
Don't know about their US lineup but there no 1 seller in EU, the Qashqai is under more sales pressure than ever from Peugeot, Hyundai and VAG group.
Their lineup outside of Qashqai is tiny with only X-Trail and Micra along with small numbers of EV Leafs.
There has been friction with their Renault alliance looking to blame them for their own issues and the alleged witch hunt against Ghosn.
Their lineup outside of Qashqai is tiny with only X-Trail and Micra along with small numbers of EV Leafs.
There has been friction with their Renault alliance looking to blame them for their own issues and the alleged witch hunt against Ghosn.
Don't forget the Note. Fuck me I got one as a hire car and it was like driving a wardrobe, a small car which handled like a tank
Im so sick of seeing so many Nissans in my area. Its like every single car is a rogue or murano.
2019 Nissan Altima:
2019 Honda Accord:
Now, Nissan has an old lineup, for sure. I'd argue their infotainment system isn't the best. But I wouldn't say their recent designs are outdated compared to the competition. (Infiniti - yes for sure though)
Sat in a Nissan Altima rental for a week with leather and that thing felt very cheap and uninspired. Felt less substantial than my 17' Ford Fusion, and that says a lot.
They need to update the Frontier, the Z and the GTR, but I don't trust them to get those first two right. I all but guarantee that if they announced a new Z today, it would be a small crossover with a CVT or some shit. I'm a lifelong Nissan fan, but they've been stagnant for so long.
I bought a Camry (my first Toyota actually) recently. I have no idea who those fake vents in the rear are supposed to appeal to. I guess it helps me recognize my car so there's that.