I'm not convinced it works like that. I'm not buying AC because I just want another Nintendo first party game. Folks interested in AC would get it by now anyways and you're just taking away potential hype and interest from folks that don't care for AC by solely focusing on that one title.
I'm in no way a marketing expert, I won't claim to know the best, but simply going by logic, I don't see any (huge) upsides and more downsides to this.
But I might also be talking out of my anti-AC bubble here, don't know. I can't really put myself in the shoes of someone who's interested in the game.
I don't
think that's Nintendo's strategy, but it certainly worked. So many people here are saying that because of no Direct, they bought Pokémon Mystery Dungeon and preloaded Animal Crossing.
It certainly made sense for Mystery Dungeon anyway. Nintendo already wasn't really advertizing it a lot before release, a Nintendo Direct prior to its release would have overshadowed so hard that niche game.
You can't overshadow AC though, so while that's an usual strategy for them... I can't see it not working for them ? Like, I don't see how it could negatively affect their sales.
Yeah we want our Nintendo Direct, yeah it's annoying to still don't know by March what they're going to sell us beyong Xenoblade, Famicom Detective Club, and DLCs.
But there's really no downside for them ? To piss off a few gamers that will soon just say "hell yeeeeeeah !!" like last year ? I mean people were fucking pissed last year too at no Direct in January.
Really, the only downsides are just for us because we have to wait longer to plan how much we're going to spend this year. But obviously, as a company, Nintendo really doesn't care about that, they just want us to spend as much as possible.