Phase 1. A Direct may be coming, some are hyped, some are dismissive. ✓
Phase 2. The hype takes over, clocks are resetted every hour for a few days. Mods join the fun. ✓
Phase 3. The Direct is announced, hype explodes, some tries useless semantic analysis of the announcement text to predict shit. ✓
Phase 4. Hints and rumors around some game(s), hype explodes. Some argues that hinted game is niche. ✓
Phase 5. Direct is a few hours away. Users starts to reply to every single prediction with "you should lower your expectations" no matter the content of the post. ✓
Phase 6. A good chunk of ERA is already disappointed in the Direct that will air in 2 hours, consoles are getting sold. ✓
Phase 7. The Direct is live and criebabies can't phisically stand a 30 second reminder of any already announced game because "STOP WASTING TIMEEEEEE". ✓
Phase 8. The Direct is over, God is dead. ✓
Well guys we reached the end, Nintendo is doomed, Switch are being sold and such and bla bla bla.