Less than Ninja I'm sure, he was paid for his name recognition. People don't know Lirik or Shroud.
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Ninja made $1 million to promote EA's 'Apex Legends' launch
- Thread starter Saya
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Too bad that he will be out of commission for a while due to his scooter accident. He is great to watch and had to be the streamer who most gained with Apex Legends.
Think you are missing the important part of the story (13 million followers)... He isn't getting paid to play a videogame he is getting paid to show something of to a audience, same way TV stations get paid for airing commercials based on their viewer numbers.
Pretty amazing when he wasn't even the streamer with most viewers during the apex Legends launch
I don't like the dude but can't hate a dude just getting his money. You're worth what they will pay you.
PFFT no.
Shit, remember Fata1ity?
It's always been this way, we just have streaming now to make people into household names instead of monster deals.
Congrats to Ninja for being wealthy. Maybe he'll be able to afford the finer things in life now.
I mean, you dont stream and get big if you dont love it. Shit is easily seeable from a mile away
So they blew most of the marketing budget on Streamers? And it worked too.
Fatality still streams. To like 50 viewers on average.
Fatality still streams. To like 50 viewers on average.
EA had a lot of success promoting the launch of their game with streamers that I wonder if Epic has the right idea with what they are implementing on their store
Celebrities all over get paid millions to just use some random products or be in commericals
This is no different.
I mean yeah, that makes sense. Whether you like him or not, dude is a big name and like anyone in a similar position has the ability to use that to earn a lot of money
It only seems strange if you're viewing it through the lens of someone from 5+ years in the past. World is changing super fast these days, this includes what leads people to become modern day celebrities.
It only seems strange if you're viewing it through the lens of someone from 5+ years in the past. World is changing super fast these days, this includes what leads people to become modern day celebrities.
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That's not the goal of advertising. Advertising is just to get the word out there and that's what happened.
Geez louise, that's....
...probably less than what an athlete makes to star in one 30-second Nike commercial.
Seems reasonable.
...probably less than what an athlete makes to star in one 30-second Nike commercial.
Seems reasonable.
Youtubers and streamers need to say if their video or stream is sponsored, but not how much they are getting paid
You don't know that. He may not have played it had he not gotten paid and I'm sure they paid all the top streamers who streamed it from day 1. That absolutely helped get the name out there. The fact that the game is good and fun keeps it around.
I understand the goal but now that this has came out then it makes sense why the stream numbers have taken a noise dive in the last few weeks and perhaps the game isn't as popular as we thought?
Not to mention, a lot of streamers were willingly playing the game for free since it was the new hype BR and i'm sure someone like Ninja would have given it a try regardless given he's streamed plenty of lesser BR games as a break from Fortnite.
Do you want Gamers to play your game or do you want everyone to play your game?
AFAIK, last I asked, Ninja's rates were about 250k-350k "just to get out of bed" ie enter in a partnership with your game, and then 50k/hr for a sponsored stream. Seems to line up pretty well with EA's outlay for him here.
It's funny to see people parrot the "Apex launched with literally no marketing and became a massive success take notes other devs" line when the marketing budget was multi-millions, they just spent it all on streamers.
It's funny to see people parrot the "Apex launched with literally no marketing and became a massive success take notes other devs" line when the marketing budget was multi-millions, they just spent it all on streamers.
Ninja is the biggest name on Twitch. Shroud was not on Ellen, CNN, ABC, MSNBC and so on.
Whats kinda sad has been watching the BOTTOM of twitch APEX channel. There are tons (hundreds? thousands?) of people down there with 0 viewers streaming. I followed a couple just out of curiosity, almost all kids, and all of them stayed at 0 viewers for at least a week and almost all of them stopped streaming as far as I can tell.
The twitch game is rough
The twitch game is rough