Microsoft has really turned around the Xbox brand. Sony has been my go to for years (despite also owning Xbox systems) but with killer hardware, services and building a large first party output... they certainly have my money an attention.
Month after month I remained shocked that the only news coming out of Sony these days is what event they will cancel next. I really hope they step it up soon because I am definitely interested to see what they are cooking up. Seems really strange to continue to let Microsoft steal the show for so long.
Sony effectively dominate console gaming.
They have what might be one of the best years for any platform ever, and that's just what we know about, and i'm only talking about exclusives here.
Microsoft are desperate to leave this gen behind, they have to get out in front with all this info, they want that mindshare, they want you to focus on the Series X... and not the fairly ho-hum final year that Xbox One is going to be having.
People bring up PS3 and how Sony was talking about PS4 at this same point despite Last of Us still to come out, but it's not the same situation at all.
They had no idea how TLOU would do critically nor comercially, they were very eager to jump into next gen just like Microsoft is now, and they didn't have the most robust line-up that they do this year
A lot of folk think Sony can't wait until after E3 to even say anything, but I fully disagree. Their current gen games will do all the talking they need until they feel ready to reveal their new console.