this is just anecdotal evidence but last year my brother called me up to ask me if he should buy the x1s for RDR2. It was cheaper than any PS4 console. Now the thing that jumped out at me was that he said it was a 4k console. When i told him that it wasnt and that a 900p RDR2 would look bad on his 65 inch 4k tv and that at the very least he should go with the 1080p PS4 version, he simply refused to believe me. This is an engineer who isnt dumb, or technically challenged. But the 1080p vs 900p or tflops simply dont resonate with people. No matter what i said, it didnt register. the price difference of like $60-100 was too high for him and the 4k marketing simply worked. he went with the cheaper console because of whatever bs marketing blurb MS was running with at the time thanks to the inclusion of the 4k drive in the X1s.
i actually took my x1x at his home and ran RDR2 to show him the difference between the blurry mess he was playing vs the pixel perfect native 4k goodness of the x1x version. he was like yeah its a big difference, but didnt seem to upset at learning he bought a 900p console thinking it was 4k. these are the casuals MS is targeting. i dont think they give a shit really.