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New PlayStation advert: The Edge - Play Has No Limits
- Thread starter Toumari
- Start date
I'm sorry... what is this?
Yeah this was so fucking random lol.. good spot, but I dont want to see it again I guess?
It is an incredible ad and its point isn't to promote the PS5 but the new slogan. Sony has already mentioned that they want to promote "Play has no limits" as a unified slogan across all markets (wasn't the case with "greatness awaits" which was US specific).
Yep, it's purpose is to elevate the brand in the consumer consciousness during a pivotal moment.
Yo this is us pretending we are happy but its been excruciating waiting from June to now on Sony news. These bastards have had us trying eat the damn carrot off a stick for months on end. Jesus.That reminded me of the Sea of Thieves tutorial when you pass through the shroud in your sloop.
Amazing ad.
Sony: Fear Not. True Next Gen Gaming Is Coming
PlayStation 5 ($499) and PlayStation 5 Digital Edition ($399) is arriving, November **
Join us! New Horizons Await
Sony: Fear Not. True Next Gen Gaming Is Coming
PlayStation 5 ($499) and PlayStation 5 Digital Edition ($399) is arriving, November **
Join us! New Horizons Await
Doesn't need to. As long as people talk about it - which it will succeed in.
A flotilla of various craft fly though the vents of a PS5
Cool ad for the moment we're in right now
On the precipice of a new generation, aboard the SS Playstation with the wind (and crying behind a mask meme guy) at our backs.
On the precipice of a new generation, aboard the SS Playstation with the wind (and crying behind a mask meme guy) at our backs.
As mentioned in the linked interview - Its a brand awareness ad. It's really not that complicated.
*Grandma goes to a Boat Store
Grandma: Is this where I get the new PlayStation?
Merchant: wait what?
Grandma: There was an ad
What the ad is for PlayStation? You didn't know that watching the ad? If you couldn't tell that maybe it's not the ad's fault. His point is that no one read the OP.
Weird artsy ads are never designed to "sell" something, they exist to maintain brand recognition. The weirder they are, the more people talk about it and remember it.
The stronger the brand recognition, the more people will watch the games showcase, which is designed to sell the product. That's why there's such a contrast with the games showcases being all stoic and professional, historically on stage with suits.
Weird Advertising: 5 Brands Getting it Right
This blog explores 5 of our favourite examples of weird advertising from around the world, analysing how and why they became such a success.
www.ve.com
I never said I didn't get it. I was a bit confused and I read it and made sense.
My point is, it's a brand awareness ad sure but for most people watching it will be confused and move on. They aren't going to go find an interview or article explaining it. They will see the ad and go "that was weird but looked cool." And that's it.
That's the thing. What you just saw is a new game. A new IP from Naughty Dog.
Real-time graphics
David Lynch's PS2 ad is still Playstation's best nonesensical ad.
It says playstation at the end. It doesn't need anything else.
I mean, they've been doing weird ads like this for years and years. Clearly they have some data that they're effective otherwise they wouldn't still be making them.
