New PlayStation advert: The Edge - Play Has No Limits

[liquidtmd]

A load of marketing wank lol.

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Sony - Edge: Play has no limits

 

[AegonSnake]

I mean it looks cool but I always wonder if these artsy ads actually get anyone to buy into things. Their budget seems magnitudes greater than just, y'know, showing the thing you're trying to sell.

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i feel like there is someone up there in sony marketing who loves making these trailers and spends hundreds of millions of dollars on these ads every generation. its hilarious i dont think anyone looks at these expensive ads and says yes, i want to buy me a playstation.

 

[Toumari]

Seems this isn't an advert for PS5 in particular, but the PlayStation brand as a whole.

I've reported for the title to be tweaked.

 

[Hanbei]

If this advertisement has a meaning, I sure did miss it.

 

[Tora]

I don't get these ads, did nothing for me haha

 

[get2sammyb]

I mostly like it. They have multiple campaigns for multiple purposes; this is more about the "brand" I think.

 

[Burai]

Tim Langdell rubbing his hands.

 

[TheChungusAmongUs]

This marketing campaign is teetering towards the early PS3 marketing in terms of tone.

 

[Phellps]

Looks like a shite version of Sea of Thieves.

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Sea of Thieves invented boats, people. You heard here first.

 

[Loudninja]

This marketing campaign is teetering towards the early PS3 marketing in terms of tone.

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Thats total nonsense

 

[Deleted member 9305]

Maybe the PS5 is just a LSD dispenser? You lick the case and start tripping?

 

[Jarrod38]

Also they should have gotten The Edge to appear in the ad as well.

 

[Navid]

Leading up to and at console launch I don't mind a abstract 'mood' trailer like this... so yeah, liked it for what it's trying to do.

On the other hand it's just an advert that will have no impact on the purchasing decision for the type of people who come to this site.

 

[get2sammyb]

This is a terrible ad. Doesn't show the system. Doesn't show the games.

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To be fair, they'll have ads for that as well:

 

[Praedyth]

So this is the evolution of PS3 commercials...

Man, I love when Sony gets crazy with odd numbered PlayStations.

 

[cyrribrae]

It's a brand ad :D. Yay.

 

[Mani]

People begin complaining before reading two lines of writing that explains what the ad is. It's not there to showcase specific games, it's a brand ad. It's evocative and it's a window into the whole ecosystem of PlayStation cinematic experiences lying ahead.

 

[Funky_Monkey]

It sounded fantastic through headphones. Have no idea what its meant to represent though :P

 

[Kaleide]

Great ad with some great visuals.

 

[Gohlad]

i feel like there is someone up there in sony marketing who loves making these trailers and spends hundreds of millions of dollars on these ads every generation. its hilarious i dont think anyone looks at these expensive ads and says yes, i want to buy me a playstation.

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Might also just be Sony letting some junior employees going nuts, letting their creativity out, doing a project on their own.

 

[jett]

I'm sorry... what is this?

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Random meaningless bullshit, like the rest of the ad

 

[Damn Silly]

Shadow the Hedgehog confirmed for PS5. Anyway, the ad's naff but I enjoyed Baba O'Riley

 

[Deleted member 52190]

i feel like there is someone up there in sony marketing who loves making these trailers and spends hundreds of millions of dollars on these ads every generation. its hilarious i dont think anyone looks at these expensive ads and says yes, i want to buy me a playstation.

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It is call brand awareness.

 

[Gareth]

This ad is going to be so confusing for the grandmas, they'll probably end up buying a copy of Sea of Thieves.

 

[Rosebud]

To be fair, they'll have ads for that as well:

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This one is great

 

[tris20]

love it, normaly there are some hints about games in there.
we got one with the ps4 back in the day with showing ff7 remake and nathan drake and stuff.

 

[Kaswa101]

That reminded me of the Sea of Thieves tutorial when you pass through the shroud in your sloop.

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LMAO

 

[PJV3]

It sounded fantastic through headphones. Have no idea what its meant to represent though :P

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Cerny's Water cooling system.

 

[Cyclonesweep]

People begin complaining before reading two lines of writing that explains what the ad is. It's not there to showcase specific games, it's a brand ad. It's evocative and it's a window into the whole ecosystem of PlayStation cinematic experiences lying ahead.

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If you have to read what the ad is for, it's a bad advertisement.

 

[RecRoulette]

Say what you will about how dumb the ad is but the only PS2 ad I can remember is the PS9 ad, and the first ad that comes to mind for the PS3 is that creepy baby ad.

Edit: This one isn't on the level of those

 

[jasius]

Cool ad, keep in mind how cool and fun this ad is when we see the PS5 price, it's something that will contribute to that price tag.

 

[Dunlop]

This ad is going to be so confusing for the grandmas, they'll probably end up buying a copy of Sea of Thieves.

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Forget grandma's that's what I got out of this ad lol

 

[Rosebud]

I still think "Play has no limits" is a terrible slogan

 

[dep9000]

I'm sorry... what is this?

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LOL, that is awful

 

[RedHeat]

If you have to read what the ad is for, it's a bad advertisement.

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I think that's more on you, but go off.

 

[Salty Rice]

 

[Ombala]

Not in the ads

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They won't start game ads until after release date is announced

 

[Liquid Plejades]

The PS9 ad is never going to be topped.

 

[orava]

I don't know who exactly this is targeted at, but this definitely did not make me want to buy their consoles.

 

[J-Skee]

It's actually a good ad. If they wanted to invoke that feeling of going on some type of journey, they got me.

 

[CasuallyDressed]

the fuck was that

 

[Cyclonesweep]

I think that's more on you, but go off.

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I kind of got the gist of it.
He was saying that it makes sense if you read a few sentences explaining it, which is not the sign of a good ad. It's like having to explain a joke.

 

[VerySerious]

Weird Sony is back!

 

[Mecha]

Some of you really overreact, PS has had plenty of ads regarding PS5 and it's game. Additionally on the Variety article they state that ads focusing on games are coming (probably after the Wednesday event where the launch lineup will materialize).

 

[Deleted member 46948]

...and then they all suffocated in the cold vacuum of space.

Cheerful stuff.

 

[Raigor]

This is a shitty ass ad.

 

[anexanhume]

I'm sorry... what is this?

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GET OUT OF MY HOUSE

 

[silva1991]

That reminded me of the Sea of Thieves tutorial when you pass through the shroud in your sloop.

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lmao

 

[g-m1n1]

Loved those weird PS3 commercials (the Baby!).
This one is meh...

all the other PS5 ads were great.

 

[Mani]

If you have to read what the ad is for, it's a bad advertisement.

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Perfectly self explanatory ad. Some people seem to confuse their own expectations with the perceived reality of what's presented to them. The wording is to alleviate those caught up in that confusion.