They themselves have postured their service as a movement for the industry away from tethered TV companies, even in their newest statements about competition from Apple in Disney. They also have made proprietary new baselines that have changed over time for them to report numbers for their public claims.
While I'm sure they'd like that you are giving them a lot of benefit of the doubt, it's quite clear that them changing their terminology for what they'll report as "watched" is meant to allow them to give astronomical numbers for people who would likely never say they "watched" The Witcher just because they let 2 min play in one episode and then dropped it.
They made the basketball net 500% wider and started saying in their court, every shot is worth a 3-pointer, and their games end with 324 points or more.
It's the same as when the Oscars says they are watched by 1 Billion people each year while global independent ratings have shown it as a declining, much lower figure for people who actually left it on their tv for more than a few minutes.
