Agreement Expands Upon Success of NBA 2K – Interactive Entertainment Industry's Top-Rated and Top-Selling NBA Video Game Simulation Series
The National Basketball Association (NBA), National Basketball Players Association (NBPA) and 2K, a wholly-owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and publisher of the leading global basketball video game NBA 2K, today announced a significant, multiyear global partnership extension. The agreement expands upon the success of NBA 2K, the top-rated and top-selling NBA video game simulation series for the past 17 years* that has sold-in more than 86 million units worldwide.
An entire generation of basketball fans engage and connect with NBA teams and players through NBA 2K," said NBA Commissioner Adam Silver. "We are grateful to extend our partnership with Take-Two and the NBPA to build on the enormous popularity of the NBA 2K franchise and the continued global growth of basketball."
Pretty crazy how big 2k is now compared to the early 2000s.
https://www.operationsports.com/nba...portedly-a-7-year-deal-worth-1-1-billion/amp/