Sony Pictures partnered with Cinemark Theatres for an opening night showing of Jumanji: The Next Level and The Game Awards 2019.
Attendees paid $20/ticket for the double feature which included discounted concessions, a light-up LED wristband, a Bingo contest with prizes and most importantly... EVERY attendee at every theatre received a Google Stadia Premiere Bundle which includes:
A Chromecast Ultra (valued at $70)
A Stadia Controller (valued at $69)
and 3 months of Stadia Pro service (valued at $30)
All ticketed attendees received a paper cutout of the Stadia Controller with orange trims that featured an "S" beacon pin, and above it: You're here tonight because you love games, so…
Turning it over reveals a code to redeem a free Premiere Edition from the Google Store. The $129 kits packs a Clearly White Stadia Controller, Chromecast Ultra, and three-months of Stadia Pro that currently comes with four free games.
In a survey sent to attendees, it appears that Sony may be considering partnering with Cinemark again, pairing the live-action Uncharted movie, scheduled for a December 2020 release with The 2020 Game Awards.
More at the link.