You can see why so many developers are going in this direction. People love to hate loot but at the same time can't get enough of it. It's like crack.
My thoughts exactly. People think "oh Ed Boone and Netherealm probably hate the fact that no one is applauding the game, and instead focusing on the loot."
When in reality they are probably eating popcorn watching this thread in Chicago laughing their asses off saying "We did it! We turned the world into dope...I mean Loot fiends in a matter of days!"