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Mike Ybarra on Gamepass: "Not about making money. About giving developers a large audience [....] And about consumer delight with gaming."
- Thread starter chobel
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Why does Game Pass make so many people salty? Like, how much of a diehard console warrior to you have to be to complain about an optional service that has zero impact on non-subscribers?
If MS canceled Game Pass there would be a sizeable contingent of people on this board who would say "Good!" and that is insane if you think about it.
If MS canceled Game Pass there would be a sizeable contingent of people on this board who would say "Good!" and that is insane if you think about it.
Ybarra knows how to unleash some discussion. First the PC tweets, then the VR tweet. Now this.
He's having too much fun.
I don't think Netflix' first years goals was to make much money, it was about getting people into the ecosystem, get third party involved, etc.
He's having too much fun.
I don't think Netflix' first years goals was to make much money, it was about getting people into the ecosystem, get third party involved, etc.
Not about money short term. It's in growth phase. Right now it's about mindshare and credibility. Means doing whatever it takes to get consumers and developers on board. They will lose money on Game Pass for a few years. Goal is to reach critical mass. If it becomes the leader in these types of services in the way Netflix is, they'll make tons of money long term.
Good! Then Game Pass is for you because it also has a ton of games from this gen.
It's not about making money now. It's about selling consumers on the service.
The money part comes later when Game Pass is so far ahead everyone else is fighting second place.
The money part comes later when Game Pass is so far ahead everyone else is fighting second place.
Yeah it's really annoying when Spencer credits the hard work of his team all the time. He should just take all the glory himself, fuck everyone else.
Never seen someone on resetera complain about Gamepass like that? Just some people who say it isn't for them. Which is fair.
Why are you even posting in this thread then?
Who cares if their making money on this or not, its beneficial to the consumers regardless of the backroom deals.
User Banned (1 Day): System warring
Oh okay. I had no idea. MS can be so nice when they hardly sell any consoles.
They want you to buy an Xbox to enjoy the delight that is Gamepass. So even if Gamepass doesn't make money directly.. they'll profit.
I can get that right now it isn't that much about making money, but rather getting people and developers into the service.
But of course the endgame must be making money, one way or the other.
This thread is off to a great start though !!
But of course the endgame must be making money, one way or the other.
This thread is off to a great start though !!
Of course it's about money or else it should be free.
What VR and PC tweets?
What VR and PC tweets?
There's a difference between not making money (ie neutral or tiny profit)... and loss making.
Data shows more game sales for Game Pass subscribers. Easy to see why. If Game Pass increases engagment, more opportunities to sell products to customers. It devalues games the way Black Friday doorbusters devalue the rest of their inventory. It doesn't.
I think Ybarra is being very transparent here. He was responding to someone questioning whether the service is making MS any money and honestly, it probably isn't. So why is MS continuing Game Pass when they are not making any money or potentially losing money.
Let's not forget that anyone in the USA and a lot of there countries can get both Xbox LIVE Gold and Game PASS for free by just using Bing rewards. Streaming services in general have been money dumps so there are other factors at work here.
Let's not forget that anyone in the USA and a lot of there countries can get both Xbox LIVE Gold and Game PASS for free by just using Bing rewards. Streaming services in general have been money dumps so there are other factors at work here.
Nice. They certainly seem to be doing a great job so far. I can only imagine how big this will be at the start of next gen.
lol at some responses here. A twitter predicts gamepass will increase to 15$/month by the end of the year. Mike said he predicted wrong. So basically it's not just about making money, it's also giving developer a large audience to experience their games and giving consumer some delight with gaming.
That's my take.
That's my take.
or they reinvest all revenue from GamePass into improving the service.
I was obviously making a joke because the line of reasoning Ybarra puts forth here would probably make the shareholders get an aneurysm.
They wouldn't care about giving developers a large audience and "consumer delight" if they didn't expect these factors to become important when it comes to making money down the line.
You can be certain that a major company like Microsoft does literally nothing out of any other reason than profit. Just sometimes its short term and sometimes its long term.
But none of this changes the fact that its great for consumers. At least at the moment.
Sometimes I feel like cynicism is a contest and gamers are consistently trying to step on each other to win, lol. I got the same thing out of the tweet. They could raise the price, but the accessibility of the current price-point is more important to their goal than jacking up the price and potentially losing customers.
- Marketing it.
- Building content for the service in an aggressive manner
Just as for Gamepass; we'll see real growth in the service once their content plans really start. They need more studios than they have right now. They need a couple of pillars to lure people into their subscription service. The likes of Gears, Fable and Halo. Netflix has all kinds of productions. From 'shovelware' to blockbuster hit series. Gamepass needs content like that. But, unlike Netflix they'll need a better curation. The service doesn't need all kinds of mediocre content. That kind of content is still available at the platform to buy. Gamepass has to be a service with a diverse library of current hits and classics.
Currently Microsoft Studios has 12 studios. I think they'll need at least 16 studios able to build one game per 4 years to maintain a healthy subscription service. That way they have one game per 3 months. From smaller games like ReCore to bigger titles as Gears of War or Forza Horizon. And then they can fill the rest of the months with indie titles like Ashen and Mutant Year Zero.
And when people have grown into the idea of a subscription service, when streaming becomes more viable and when Microsoft Studios has grown into a better output, I'm sure they'll reap the benefits.
It's quite a talent gamers have for taking every quote at face value, failing to read between the lines or to read context, and the subsequent outrage!
I mean, it's probably true that Gamepass by itself is not set out to make money. It's to build good will and audience that will choose Xbox as their platform.
Yeah that's pretty much what I thought of. They're willing to lose money for a long while to build up an eventual install base. Basically what Netflix and Amazon did.
Thing is they don't « give it away »...well except for those who only use their 1 month free sub.
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