For all you people joking about the lack of lore, you do know that will be addressed in the Overwatch 2 update with the PVE campaign missions?
Plus a OW animated TV show has been rumoured, for a while.
I mean, maybe it will, but it's partially an issue of quality and partially an issue of progression and both are interlinked.
To get an idea of Blizzard's mindset, they knew they struck gold with the presentation of these characters, where they are appealing in their looks, their premise and backstory. But telling a story requires some kind of progression, conflict, deepening of their characterization, and Blizzard wants to avoid that because it might jeopardize the idea of who these characters are in the forefront, first impression aspect. This is why the book that would have detailed how Overwatch fell was cancelled, because it "revealed too much". It's not like they were saving it for some other big reveal, they just wanted it to remain an amorphous mystery because they wanted people speculating on it, perpetually.
And this is incredibly damaging because without new info, without the story progressing in any way, we just realize there is nothing there. There is no reason for why the Overwatch organization fell that Blizzard has devised (atleast since they abandoned it), it just did and they make characters allude vague stuff about it, but never actually say anything about it and it will always be that way.
The only arguable exception to this was the Blackwatch archives event, which told the story of the first step for OW falling, but it's a very uninteresting event. It was because Reaper "did what had to be done" and that just amounted to killing some guy that didn't have any importance prior or since to the storyline, and it's not even really new information since Reaper was characterized as the one who did the dirty work of OW since his introduction, so basically the only thing we really learned is who specifically was part of Blackwatch (Moira, Genji, McCree, Reaper) and that they killed a bad guy instead of bringing him in. No new insight into the characters, no real new ideas, nothing substantial. And that's the
best one we got. The other archives missions were Tracer's first day, which details just that with no significant revelations and the other one is an OW mission where they capture Maximillian to interrogate him, but we don't see it and it just ends on another cliffhanger of some big event coming #Soon.
If you imagine a food with no nutritional properties, something you can eat but does not fill you in any way, that's what OW content has been.
Will that change for OW2? Maybe, but the problem is that the past four years have revealed that Blizzard's intentions with these is more manipulative than it is because they want to tell a good story. To keep us guessing "What are they going to do next? Whats that? Whose that?" but with no intention of ever actually answering those questions. That's what needs to change to get me excited about Blizzard's PvE missions - they need to want to actually tell a story and right now they don't.
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