I have zero interest in the Epic Store, and I don't plan to use its client in the foreseeable future.
With Steam and the itch.io clients, I have enough launchers on my PC.
I can even say that in the light of recent events, I'm against Epic as personal point of view regarding the money that I spend in video games.
But I'm happy to see that the developers that signed exclusivity deals are seeing stories of success, thanks to the visibility and awareness of a new platform. Plus the investment of Epic in marketing.
More possibilities of revenue for the developers are always good news for the industry.
And hopefully with this competition, Valve will become more pro-active with investing in the marketing of third party selected selected titles, and in channels external to Steam.
Like Epic did, paying to be featured in the Game Awards.
Generating a lot of publicity and visibility for the third party partners featured in the presentation.
Like Nintendo does with initiatives like the Nintendo Directs and paying ads each month to feature selected eShop releases in the main webs.
Or like Microsoft or Sony are using events like the E3, or funding TV ads for releases of third party partners.
Storefronts are getting a cut of the benefice. In addition to create development tools for their platforms, an investing in marketing should be the minimum exigible.