bandai namco's approach here is that the presentation would appeal more towards westerners. dq11 is very, very traditionally dragon quest in its presentation even though it's in 3d. dragon quest 12 will probably be a better comparison if the logo is an indication of a grittier approach.
nier automata, persona 5, and genshin impact all did very well on playstation out in the west. the problem for tales is that so many games came out in that series that the value of the ip dropped off pretty hard. nier was an unknown, essentially, but propped up by sony in 2016 at their own events. persona 5 was the consequence of building the persona brand over the course of a decade+ from p3 through p4 golden and other spinoffs. genshin impact was a sleeper hit due t its open world and free to play accessibility.
maybe my bias is clouding my judgment, but i hear the name 'tales of arise' and i'm not sure how i should get excited when tales of berseria, tales of xillia, tales of xilla 2, tales of graces, and tales of zestiria never broke through to a bigger audience after a solid ten years of trying.