This is what drove me from American comics in the 90's.
On one hand, as an Xmen loving teen... I read a convoluted story of Cable and Stryfe: Revealed to be sons of Scott and Jean, later revealed Stryfe is a clone of Cable, then Cable is cloned from Stryfe, but no... they're just created by Sinister or something, the story flip flopped depending on the writer...
On the other hand, seeing chapters and thick collected volumes of AKIRA, also published by Marvel, a single writer and long form story telling with Kaneda, the Colonel, Kei, Tetsuo, with beautiful art.
I never went back. I think another reason for the erratic stories was due to the Image revolt happening in realtime. I suppose I can see "rejuvenated characters" as an appeal. I was just reading at the wrong place and wrong time (should have stuck to DC Vertigo stories like Books of Magic).