Richard from Hoeg Law reviews the applications and filings in a new video. Super interesting information if you want to understand how something like this can happen.
-
Ever wanted an RSS feed of all your favorite gaming news sites? Go check out our new Gaming Headlines feed! Read more about it here.
-
We have made minor adjustments to how the search bar works on ResetEra. You can read about the changes here.
Looks like Gods and Monsters (Immortals: Fenyx Rising) was renamed to due to......Monster Energy Drinks
- Thread starter Rocketz
- Start date
OP
OP
Basically Ubisoft didn't fight the appeal that much and just changed the name so the new name was better protected for them.
I'm sure they could have won but didn't feel like spending the money.
Please do not spoil the upcoming Partner Showcase, thank you :p jk
That would require Monster Energy to buy a fax machine in order to contact Capcom's JP office.
Reveal videos would have accrued millions of views, and it would be in many many 'list of most anticipated games of the holiday season'.
Who is going to confuse Gods & Monsters for Monster Energy Drink? They aren't even in the same trademark category. WTF.
Is there a joke in this that I'm missing?
Call it whatever you want, just release it on time. My most anticipated title for the PS5 at the end of the year. Looks like BoTW with actual fun combat.
OP
OP
It was likely renamed because the title is too generic and wouldn't help discoverability online. This was the case with several games at Ubisoft. Starlink: Battle for Atlas as one example. Subtitling also helps if you create subsequent titles in a franchise. Some Ubisoft IPs have ditched numbering sequels entirely, like AC, GR, and Watchdogs.
Just a little tongue in cheek about how difficult it can be to communicate with certain companies within Japan. More often than not, it's still done by fax machine, even in 2020.
Could they have not changed it to Gods & Beasts or something along those lines? The new name is just so bad
I think this one was fair. Sky is an ISP in the UK and offer cloud storage solutions for their customers.
Speaking as a lawyer, this seems far more plausible than anything to do with Monster Energy. Highly unlikely to be any IP issue there.
OP
OP
Would you file a trademark for something even if you were going to update the title later? Looks like they filed for a lot of different items and once Monster made their appeal, Ubisoft appeared to just back away from the name.
This happened to a game I worked on where another company claimed our name could cause brand confusion (which it TOTES could have, and indeed, did), although our subsequent name change was a lot less pronounced.
They just changed the name and the art style somewhat. Doesn't really seem like the concept of the game (an open world fantasy title in mythological Greece) really changed all that much
