It's going to be normalised whether you like it or not, unfortunately.Just jumping into to say
this is not true*
and shouldn't be normalised**
* God of War, Spiderman, Red Dead 2, Witcher 3, Mario Odyssey, BotW, HZD, MGS V, and, well, I'm done listing great games that launched great but you get the idea.
** Because, you know, don't lower your expectations or demands, because normalising this shit shouldn't be acceptable