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JJ Abrams reportedly turned down a $500 million exclusivity deal with Apple
- Thread starter CDX
- Start date
A goddamn life time in hollywood
Disney is coming in from the opposite angel. Disney has warehouse full of widgets that people want, they just needed trucks to move them. Apple has trucks but no Warehouse and no idea of the widgets they make will be wanted. Disney's problem is easily solvable by a check, Apple isn't.
Can't blame him. At this point Apple TV looks like a dumpster fire, which probably explains why they knew they had to give it away for a year. Getting JJ would have helped their image problem.
True. Disney is well positioned to attract creative talent based on that strength alone. Gives them a massive leg up on Apple.
Apple's timing here is a little questionable for me. They've attracted some decent content creators and I don't doubt that they'll eventually build up a service that is competitive with the others but their arrival to the industry feels haphazard and rushed. Think they could have thought it through better considering they have to build a catalog from the ground up and have very little to show at the moment.
My point being companies like Disney have an endless catalog of IPs to fall back on.
Apple isn't starting from the same place.
Their tech products do.
But that's now what we're talking about here.
He revived both the SW and ST license.
The numbers are there to prove it.
So their services don't?
If you don't count iCloud storage or Apple Music, sure.
Hopefully we're not talking about their streaming service that hasn't even been opened to the public yet. Sure it could fail, but it's way too early to tell.
If the deal he signed had points or performance bonuses, then the lifetime value would be much higher going to a house with stronger IPs. He may have locked down 250 mil with a chance at billions.
I mean Apple isn't producing music on Apple music.
The reality is Apple is trying to get in on a competitive market with nothing but cash
I think there is reason to be pessimistic about their chances. Streaming services come and go all the time
I can see existing IP being a big big draw for someone like Abrams. Overall it's easy to see why one offer is more enticing.
Uh...that's how it works. Netflix knew this, most streaming services have to make these deals.
Uh...that's how it works. Netflix knew this, most streaming services have to make these deals.
Apple is trying to be today's Netflix without the grow a userbase with thirsd party films and TV and then as you lose those create your own years of work
disney has a ton of ip's they can use to create new content. netflix has been building its library for years now and has hit shows. apple is gonna have to spend billions to get started and who knows if any of it will be popular enough to get people to subscribe.
I think this more shows that they don't really have the experience or know-how to do this properly right now. Throwing money at a problem only takes you so far. Here Apple is like a rich guy who opens a restaurant in a competitive part of town. They can throw money around, try to get talented chefs to work there but they don't have experience actually running a restaurant and they have to make their restaurant worth going to when people are already attached to the competition.
Are you aware of when Netflix started its service?
How many other competitors were offering that type of streaming service when Netflix started? They were pioneers in this business at the time and people kept thinking they'd eventually flop yet they are still here, and we've seen them constantly adapt as more competition showed up and they realized they had to find ways to create their own content.
As more and more try to offer these services they are going to need content to sell people. All Apple really has so far is that a lot of people have their hardware and a boat load of money with no content. As seen here, it's not as easy as, "throw money at wall and hope it sticks." Netflix was in a pressure situation-- Apple isn't exactly riding or dying on this. Apple TV could flop (it won't) and it wouldn't make a dent in the company.
Absolutely the right move. Who knows how Apples media content is going to turn out and J.J. is locked in to a failing platform. Not like he needs the money anyway.
we aren't in that time any more. Netflix is losing that third party content. So they go after content creators with big deals. Criticizing a streaming service that is starting now for trying to make deals with content creators doesn't make any sense.
It's the type of deals they are making.
It was probably a bad one to get someone to turn down $500 million.
So yeah, it certainly makes sense to criticize their business move here.
you were criticizing trying to spend money on creators to start a streaming service.
which is crticism that doesn't make sense today. it's what even the established ones do
I stand by that. None of those established ones got to where they were by just doing that. It was more than just spending money on creators. Even with Amazon it took time for it to take off.
They were in the this lane long before Apple and I believe they understand it better. This goes for establishing deals.
People thought because Apple had all this money they would be able to easily establish and integrate themselves into this space. But that might not be the case. .
You keep mentioning this point but it seems you don't want to recognize the context that comes with it.
This is for Abram's production company. It doesn't all go into his pocket. He's already super rich and will be even more rich with this deal but it isn't $250 million (or $500 million) straight into his private bank account. And considering the amount of content he is already selling to studios he may have actually lost money by going 100% exclusive to the Apple ecosystem.
Abrams does a lot of adult targeted shows and movies that would not fit with Disney or Disney+.
i think even the established ones believe that's what they have to do now to survive. Netflix doesn't sign the GoT creators or Murphy or any other of the number of big deals without thinking it's vital.
Apple having money doesn't mean it's 'easy'. Hell, it may fail entirely I don't know. But the point is this is exactly what they and everyone else has to do at this point. Big money for big name content creators. Established, struggling, new...they all see this as the tactic to use. Hence, criticizing Apple for doing it coming in isn't very logical.
Clearly the pricing and the new purchase incentives means Apple sees their place in hardware and devices as a way to try and counter their not being as established in this spot as the big services. They may be right, they may be wrong, I don't know. But making big offers for big content creators is absolutely one of the ways any streaming service new or old is going to go about this now.
I think it is a commendable decision to turn down the larger sums of money with Apple. I do find it strange how much of a brand JJ Abrams is these days. He has great skill at building hype for projects but has he actually made a film that could be consider a classic yet? Or even great?
Depends who you ask, but everything he does seems to make money.
That isn't a budget, its a fee to get him and his production company working for them.
So if he made Green Lantern or Superman he'd still get like 200million + budget for those movies completely separate(including typical director/producer pay and whatever bonus he potentially worked out).
Well, I agree for the most part.
I am mostly in the camp that wonders why Apple did take more initiative in these streaming wars sooner.
Apple Music is different in where iTunes was the dominant platform in digital music for ages-- so there is less resistance in front of them starting a platform like Apple Music. When it comes to these platforms, the writing was on the wall that this would be the future ages ago. They can't just wait around like Disney, they do not own that much content and would have to rely on buying projects en masse. Disney has a tremendous amount of capital to work with and contributed greatly to the success of many of these same platforms that will be competing with Apple.
Like now there are so many options on other platforms that I think Apple will need some more incentives besides money.
Makes sense.
I feel bad for all the talented artists stuck in the streaming video ghettos of Hulu, Amazon Prime and now Apple.
Much better to be paid less but be playing in the major leagues.
I feel bad for all the talented artists stuck in the streaming video ghettos of Hulu, Amazon Prime and now Apple.
Much better to be paid less but be playing in the major leagues.