IO Interactive just shot themselves in the foot.
I don't know how much the rest of you know about Kane & Lynch fans' culture (I'm an expert), but honor and shame are huge parts of it. It's not like it is with other IPs where you can become successful by being an asshole. If you screw Kane & Lynch up, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is the Kane & Lynch fans, after hearing about this, are not going to want to purchase this 007 game any system, nor will they purchase any of IO's games. This is HUGE. You can laugh all you want, but IO has alienated an entire fandom with this move.
IO Interactive, publicly apologize and cancel this game and make Kane & Lynch 3 or you can kiss your business goodbye.