Lego minifigures are iconic.
Lego minifigures are one of the greatest forms of collectibles when it comes to favorite characters from films, TV shows, games, etcetera. I would say the Lego minifigure is probably the most iconic way to represent a character in toy form, because I think Lego minifigures will be timeless toys, still relevant decades into the future.
The problem?
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More often than not, people find themselves priced out of obtaining the minifigures, if the set itself is large. For instance, this Sesame Street set is $120. Another good example of this is the recently released Most Eisley Cantina from Star Wars. The set is priced at $350, with various new characters never before seen in Lego, who will likely remain exclusive to this set alone. There's a large, molded Dewback creature in this set as well, the which hasn't been released in years. But it's locked behind a $350 price tag, so most kids will never have that certain character or that certain creature in their collection.
I get it. I understand that it's a calculated marketing strategy to lock highly sought after characters behind pricier sets. It's a legitimate strategy, and it definitely works. I just wish there were another way. I've been looking to obtain some 'definitive' versions of Star Wars characters to display on my desk at home. As the sets are only on store shelves for 2 years, the aftermarket prices on both sets and individual minifigures is staggeringly high.
I believe Lego could make an absolute killing if they followed the Funko Pop formula and released far more Collectible Minifigure lines. They've dabbled in this a bit with series like Disney characters, the Simpsons, and Harry Potter. Lego Dimensions had various pop culture characters such as ET, Beetlejuice, Gizmo, and so forth. I'd like to see them really expand and see how well they can do on selling non blind bag characters. Have it where you know exactly who or what you are getting. They could even do them as the character plus a small, brick built diorama that suits that character, for 9.99 or 12.99, or simply 4.99-5.99 for just the character itself and a small tile plate to stand on.
Collectors would go nuts for every last shred of Star Wars characters.
They also seem to be hitting it off well with Nintendo. A Collectible minifigure line for Mario, or Nintendo as a whole would be insane. They could even launch a Mario Kart series with track building and working karts.
I'm rambling, but the gist of what I'm saying is that it would be great if Lego focused more on pushing individual Minifigures in a similar way to how many characters you can find represented in Funko Pops on store shelves.
Do you think this would destroy the marketing strategy for Lego's bigger, more expensive sets?
Lego minifigures are one of the greatest forms of collectibles when it comes to favorite characters from films, TV shows, games, etcetera. I would say the Lego minifigure is probably the most iconic way to represent a character in toy form, because I think Lego minifigures will be timeless toys, still relevant decades into the future.
The problem?
More often than not, people find themselves priced out of obtaining the minifigures, if the set itself is large. For instance, this Sesame Street set is $120. Another good example of this is the recently released Most Eisley Cantina from Star Wars. The set is priced at $350, with various new characters never before seen in Lego, who will likely remain exclusive to this set alone. There's a large, molded Dewback creature in this set as well, the which hasn't been released in years. But it's locked behind a $350 price tag, so most kids will never have that certain character or that certain creature in their collection.
I get it. I understand that it's a calculated marketing strategy to lock highly sought after characters behind pricier sets. It's a legitimate strategy, and it definitely works. I just wish there were another way. I've been looking to obtain some 'definitive' versions of Star Wars characters to display on my desk at home. As the sets are only on store shelves for 2 years, the aftermarket prices on both sets and individual minifigures is staggeringly high.
I believe Lego could make an absolute killing if they followed the Funko Pop formula and released far more Collectible Minifigure lines. They've dabbled in this a bit with series like Disney characters, the Simpsons, and Harry Potter. Lego Dimensions had various pop culture characters such as ET, Beetlejuice, Gizmo, and so forth. I'd like to see them really expand and see how well they can do on selling non blind bag characters. Have it where you know exactly who or what you are getting. They could even do them as the character plus a small, brick built diorama that suits that character, for 9.99 or 12.99, or simply 4.99-5.99 for just the character itself and a small tile plate to stand on.
Collectors would go nuts for every last shred of Star Wars characters.
They also seem to be hitting it off well with Nintendo. A Collectible minifigure line for Mario, or Nintendo as a whole would be insane. They could even launch a Mario Kart series with track building and working karts.
I'm rambling, but the gist of what I'm saying is that it would be great if Lego focused more on pushing individual Minifigures in a similar way to how many characters you can find represented in Funko Pops on store shelves.
Do you think this would destroy the marketing strategy for Lego's bigger, more expensive sets?
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