"Meme culture" as we know it is a collective reflection on the psychological forces that had already been present and influencing culture for thousands of years, albeit in a state of hyper-awareness. This new culture was driven by the rise of the internet, which allowed people to watch jokes and innocuous observations mutate into other forms in real-time, at an accelerated rate. Moreover, the ability to transform the collective culture shifted from an elite privilege, to one as readily available as a public PC at a local library. With this awesome power, a mere keystroke could provide the basis for cults, ignite widespread violence, or even shape the future of international politics. In this essay, I will explain how the 1998 anime Serial Experiments Lain