"When faced with an uncertain situation, people feel better if they can eliminate one risk," Dr. Jay Zagorsky, a senior lecturer with BU's Questrom School of Business, said in an email to Boston.com. "Bulk buying toilet paper eliminates the small risk of running out if quarantined. People might not be able to eliminate the risk of catching coronavirus but they can eliminate the risk of running out of toilet paper, which makes most people feel they have some control in this very uncertain situation."
Psychologists spoke to CNBC to weigh in on why our brains push us to panic buy — even when authorities are assuring the public there's no need to.
According to Paul Marsden, a consumer psychologist at the University of the Arts London, the short answer can be found in the psychology of "retail therapy" — where we buy to manage our emotional state.
"It's about 'taking back control' in a world where you feel out of control," he said. "More generally, panic buying can be understood as playing to our three fundamental psychology needs."
its simple psychology. stop calling people stupid for trying to make themselves feel better or more safe.
Have you ever run out of toilet paper? It suuuuuucks.I think we generally understand why people make these bulk purchases during a panic. It's just hard to understand why toilet paper as become the most coveted item.
Why is it TP that makes people feel better or safe
There are many other items that will be consumed more quickly and need more urgent replacement, yet people are filling multiple carts with TP and nothing else. It's bizarre.
30 rolls of toilet paper and 6 squirts of hand sanitizer
Yeah, but people will tend to buy what they see other's buying. It starts small but grows rapidly in panic situations. If people were buying bulk twinkies that's what we'd be talking about.I think we generally understand why people make these bulk purchases during a panic. It's just hard to understand why toilet paper as become the most coveted item.
Why is it TP that makes people feel better or safe
There are many other items that will be consumed more quickly and need more urgent replacement, yet people are filling multiple carts with TP and nothing else. It's bizarre.
I think you can simultaneously understand it and still recognize it's irrational.its simple psychology. stop calling people stupid for trying to make themselves feel better or more safe.
It was also definitely not people's primary source of information like it definitely is for a lot now. People would sooner take it at face(book) value then Google for less then a minute to check its validity. Someone today at my work was saying they had a case in our area and a few minutes of googling came up with no results including checking the CDC map myself.
Yeah, but people will tend to buy what they see other's buying. It starts small but grows rapidly in panic situations. If people were buying bulk twinkies that's what we'd be talking about.
You're right. It's dumb, I wouldn't say they are though.I think you can simultaneously understand it and still recognize it's irrational.
People are scared and behaving irrationally. It makes them feel secure. But it's still kinda dumb.
Explaining the behavior doesn't make it any more acceptable when you are putting others at risk, especially when you can learn that's it's nothing but an emotional crutch.Yeah, but people will tend to buy what they see other's buying. It starts small but grows rapidly in panic situations. If people were buying bulk twinkies that's what we'd be talking about.
It's kinda hard to think rationally when panic sets in unfortunately. Most people aren't equipped to deal with this sort of situation and I can't blame them over our governing body.Explaining the behavior doesn't make it any more acceptable when you are putting others at risk, especially when you can learn that's it nothing but an emotional crutch.
Shoulda stocked up 🤷Sweden right now. Dammit!
It is going to be super awkward tomorrow when I go to buy toilet paper because I actually have only 1 roll left. :D
It's kinda hard to think rationally when panic sets in unfortunately. Most people aren't equipped to deal with this sort of situation and I can't blame them over our governing body.
*Edit: I want to, but I can't. Of course it make me angry and I want to shout at them for being mindless simpletons but that's not where the fault lies in my opinon.
and that's all I'm saying. Call them silly and irrational and educate them. They're a product of poor leadership and poor education. It's not a dog eat dog world just yet.Well here is the bottom line then, they either learn or they make things worse. If they make things worse then calling them irrational or silly is the least of the problems we are facing.
I have ulcerative colitis and have... similar issues. I promise you, 100%, this will make your life better:
1. Get a plastic bottle.
2. Fill it with water and keep it next to your loo.
3. After you poop, wash your bum with your hand and your bottle of water.
4. Use a small amount of loo roll to dry.
5. Thank me later.
People are just afraid of having themselves and their family quarantined and unable to properly wipe their ass because they can't leave the house an acquire more. As well as mitigating leaving the house as much as necessary and being susceptible to infection. That's it.
Forget buying toilet paper. My girlfriend and I just bought 2 new guns that way if it things actually do turn ugly we can just take someone else's toilet paper. 😉
Do you understand how to wash your hands well? xD
Just don't flush them.What those fools don't understand is that wet wipes are the superior wipe for a butt. People will soon learn though.
Use Clorox wipes for true cleanlinessWhat those fools don't understand is that wet wipes are the superior wipe for a butt. People will soon learn though.
Nah I don't. They're "flushable" with a bunch of stipulations. I just throw them in the trash like regular TP, but it actually cleans a butt.
If I ever get poop on my hand I scrub it endlessly and I still get a "phantom" poop smell every time my hand is near my face. That or my wife is lying to me about my hand not smelling.
Is your poop toxic? I really don't understand some of you...If I ever get poop on my hand I scrub it endlessly and I still get a "phantom" poop smell every time my hand is near my face. That or my wife is lying to me about my hand not smelling.
It's not with your bare hands, lol, it's with water... and it's fine if you find it gross... but just know it's far MORE gross to dry wipe and leave it at that.Wiping your ass with bare hand is gross. The thought of it makes me want to puke. Sorry to offend you.
I do similar except I jump in the tub/shower and use a bucket rather than a bottle. Plus soap.I have ulcerative colitis and have... similar issues. I promise you, 100%, this will make your life better:
1. Get a plastic bottle.
2. Fill it with water and keep it next to your loo.
3. After you poop, wash your bum with your hand and your bottle of water.
4. Use a small amount of loo roll to dry.
5. Thank me later.