Maybe I never did beyond being a kid with sneakers but when I see shirts in my closet with a chest logo or a jacket with an arm logo, pair of jeans, even Levi's red tab, I think to myself I wish these were plain. It's also a bit unfortunate because a label usually has a better fit, cut, quality from what I noticed compared to cheaper supermarket brand stuff but not always, there is nice cuts too. Yeah, I'm over logos, not that I ever bought these things for the logo to my knowledge, maybe blindly thinking it's better quality perhaps but fit and feel is what I go on.